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Từ 1 đến 3 năm
Nhân viên
12 - 20 triệu
HCMC
Tiếng Anh (Giỏi)
N/A
Kinh doanh & tiếp thị
Resort/ Khu Du lịch
Giới thiệu bản thân
Trình độ học vấn chuyên môn
Western Sydney University
Bachelor's Degree in Marketing major - Khác
2021 → 2024
Kĩ năng
Kinh nghiệm làm việc
Marketing & Public Relations Executive | Leadership Conference tại AIESEC in Vietnam
7/2023 → 11/2023 (4 tháng)
Vietnam
Executed communication activities for a leadership conference, ensuring timely delivery of campaign content and partner visibility; prepared cooperation documents and proposals for media sponsors and media support partners. Coordinated with external stakeholders (KOLs, celebrities, and content creators) to ensure posting schedule alignment and consistent messaging, and monitored the posting progress of related parties and followed up to ensure deadlines and content requirements were met.
Marketing Executive tại Bella Group
3/2025 → Hiện tại
EduFin
Conduct consumer behavior observation & content performance analysis (engagement patterns, conversion funnel, content themes) to identify key audience tensions and optimize messaging direction. Plan and execute multi-channel campaigns end-to-end, including content strategy, creative direction, publishing schedule, and post-campaign evaluation to improve reach and lead conversion across Facebook, TikTok, and the website, strengthening brand positioning in the education-finance sector. Design marketing assets (social posts, key visuals, ads, slides, promotional materials) and manage content operations, including short-form video scripts, campaign posts, captions, and educational series. Track campaign performance metrics (reach, engagement, follower growth, leads, conversion rate), generating monthly reports and insights to improve future campaign efficiency. Partner with agencies to deliver video scripts, production execution, and creative optimization for multi-channel campaigns; support paid media execution (Meta/TikTok Ads) on creative testing, reporting, and campaign optimization to drive lead generation. Advised students and parents on learning pathways, training programs, and suitable financial solutions based on their needs. Proactively engaged prospective customers, managed leads, and optimized conversion rates. Maintained accurate customer records, tracked customer needs and engagement, and processed high volumes of application documents with attention to detail.



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