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Từ 5 đến 10 năm
Trưởng bộ phận/ Trưởng phòng
12 - 20 triệu
Thanh Hóa
Tiếng Anh (Giỏi), Tiếng Pháp (Giỏi), Khác (nêu rõ tại giới thiệu bản thân) (Giỏi)
N/A
Kinh doanh & tiếp thị
Giới thiệu bản thân
Trình độ học vấn chuyên môn
People' s Friendship University of Russia
International Economy - Thạc sĩ
2006 → 2011
My career began in the best airline of the country with the position of a stewardess. So I am stress-resistant, communicative and very service A year later, I took the position of Global Partnership manager. My main task was to conclude partnership agreements with the best international companies, one way or another related to the tourism sector. Such as Rixos, Radisson, Hertz, Rolls-Roys and others.. I can call myself a person who successfully sells a brand. In my last position, I continued to work in the marketing department, expanding the partner network of the loyalty program of the country's only railway company.
Kĩ năng
| Communication skill | |
| Adobe Photoshop | |
| Word/Excel/PowerPoint | |
| HTML/CSS |
Kinh nghiệm làm việc
Flight Attendant (International Flights) tại OJSC " Aircompany "TRANSAERO"
10/2011 → / (14 năm 7 tháng)
Moscow, Россия
• Providing comfort and safety of passengers at any time; • Demonstration of aircraft safety equipment before take-off; • Currency exchange and in-flight shopping services; • Ability to provide first aid to passengers; Achievements: • Certificate of flight training (3 months. and 2 months. internships) excellent. • Gratitude from the Airline and passengers for the immediate provision of medical assistance to the passenger at a critical moment of an epileptic seizure and the provision of service at a high level.
Global Partnership Manager, Loyalty tại OJSC " Aircompany "TRANSAERO"
10/2012 → / (13 năm 7 tháng)
Moscow, Россия
• Interaction with existing and potential partners (banks, commercial companies, hotels, etc.), negotiations, development of shares, the formation of flexible commercial terms and proposals, contractual work, mutual settlements; • Develop and execute marketing strategies to drive loyalty program enrollment via partner's sites and communication channels Execute loyalty programs and campaigns driven by strategic direction (40%); • Operate, market, and continuously improve global multi-channel loyalty program Execute analyses leveraging multiple quantitative and qualitative data sources Customer lifecycle management of loyalty/engagement programs (45%) Expansion of marketing channels of B2C communications; • Writing press releases for monthly advertising e-mail and airline website in English and Russian; Development of the conditions of awarding the participants of the Program "Transaero Privilege", work with the database (1 million members) and with requests from customers; • Preparation of quarterly reports on the profitability of affiliate programs. Achievements during the work • Increased in the number of participants of the Program over 400,000 people in 16 months. (from 1995 to 2013, there were 600,000 people.) • The introduction of new terms of scoring, which led to higher profits in Programs to RUB 290,000,000 per year for 10 months. • Attracted 10 major partners in the Program (Ostrovok.ru; Rixos Hotel in Sixt; WorldHotels, etc.); and help in creating a section "TRANSAERO Privilege" in the English version of company's website http://transaero.en/en/special-programs
Marketing and Business Development manager tại JSC Russian Railways
9/2016 → Hiện tại
Moscow, Россия
• Development of the loyalty program “RZD-Bonus”. • Building marketing strategy of Partnership Program, expanded marketing channels of B2C communications; • Drafting of commercial offers, creation of privileges for loyal customers; • Compiling an annual media plan, analysis of events; • Maintenance of social networks, competitions for participants; • Site administration: placement/removal of releases, banners, pop-UPS, layouts; • Control of income and accounts payable under contracts; Achievements during the work Competent affiliate marketing: • Management and scaling the loyalty program, expanding the number and improving the quality of services provided, the level of customer retention increased by 25%; • Implementation of profitable partnerships (accrual of loyalty program points). Increased affiliate revenue by over 200% in 2 years; • Maintaining a positive image of the company by attracting the largest charitable foundations and the best theaters in the country; Successful application of strategic cross-marketing technologies: • Annual increase of participants by 1.5 million; • Inflow of active social network participants due to regular competitions (at least 1 time per month). • Worked on behalf of the brand, completely excluding the runs of the budget. Every launch of cross-promotion is at partner's expense; Effective E-mail marketing: • Replaced struggling printed advertising materials with new email marketing campaigns, reducing print runs and saving 1M Rub annually • Increase conversion rate of opening emails (from 50% to 75), the reduction of unsubscribing due to 1) interesting content; 2) expensive gifts from partners.



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