Marketing Communications Manager

• Đã tuyển xong
• Mức lương: Thỏa thuận

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Mô tả công việc

ORGANISATIONAL STRUCTURE

Reports To:                            Director of Sales & Marketing

Direct Subordinates:                        None

 SCOPE

 Oversee all Marketing Communication activities and events including branding, style guide, internal & external media coverage in all forms, reputation management and hotel image.

 

PRIMARY RESPONSIBILITIES

 Develop a marketing communications plan including strategy, goals, budget and tactics

• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Identify main target groups and audiences and determine the best way to communicate with them.
• Coordinate with hotel designer on all required graphic design jobs, both internal and external. 
• Control and update company website, social media channels to engage target audiences and increase awareness of Hotel programs and promotions
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Develop and maintain the hotel’s corporate image and identity, which includes the use of logos and signage.
• Create content for press releases, media kits, printed collateral etc.
• Manage special events such as launches, parties, introducing new products, or other activities the hotel supports in a professional and positive manner.
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Establish and maintain effective working relationships with local and municipal government officials and media representatives.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
•  ·         Maintain and oversee all internal database and account management systems to ensure optimal utilization of sales and marketing opportunities.
• ·         Observe and report on social, economic and political trends that might affect the hotel.

·         Other tasks as assigned by DOSM or General Manager.

 Competencies

• Excellent verbal and written communication skills
• Excellent organizational and planning skills
• Have a full understanding of media needs and media relationships
• Be proactive, reliable, responsible and accurate with an attention to detail
• Possess the ability to keep information confidential
• Tactical understanding of all primary social media platforms
• Ability to work in high-stress environments, often for long hours
• A large degree of creativity and latitude
• Self motivated with a positive and professional approach to management

 

• Consistently achieve desired outcomes and maintain focus on key priorities.

 

MISCELLANEOUS

• To reinforce the hotel culture & spirit through teamwork and flexibility consistent with the Staff Handbook.

 ·         Ensure that personal grooming and hygiene standards are met as specified in the Employee Handbook.

 

• To at all times maintain the privacy of hotel information.

 

• To have a full understanding of the hotel’s policies and procedures, Occupational Health & Safety issues, Fire Emergency procedure and other policies that may be issued.

 

• To maintain a favorable working relationship with all company employees to in turn promote a cooperative and harmonious working environment.

 

• Handle any guest complaints effectively and diplomatically to ensure the ultimate satisfaction of guests.

 

• To ensure you consistently present yourself in a manner which makes a clear statement of professionalism, maintaining a sense of self pride which is reflected in both your appearance and your performance.

 

• To at all times project a favorable image of Saigon Prince Hotel to enhance public recognition and acceptance of all its areas of endeavor

 

• To assist the DOSM in the implementation of any programme for the further development of the hotel.

 

Quyền lợi được hưởng

2 meals per day

Yêu cầu công việc

RELATIONSHIPS

 Internal:                     Interact professionally with all departments

 External:                    Interact professionally with media, local authorities, key accounts & general public                         

 

 QUALIFICATIONS

 

Education:                 A diploma or degree qualification.

                                     Proficient in spoken and written English.

 Experience:               Previous hotel-related experience desired.

                                    

Yêu cầu hồ sơ

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