Marcom Executive

• Hạn nộp: 31/01/2021
• Mức lương: Thỏa thuận

Thông tin cơ bản

Mô tả công việc

Job Purpose • As the Marcom Executive, your day to day activities will be split between looking after social media, digital media & media relation. You will help ease the Marketing Team’s work load by focusing on digital branding duties as well as keeping on top of the company's social networks. Primary Skills •Writing: Marcom Executive will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed. •Research: Marcom Executive needs to know what is happening in the fast changing world of social and digital media, what competitors are doing and what new measurement tools are being use. •Problem-Solving: Marcom Executive figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues or deal with angry customers. •Organization: There are many different platforms, and new ones are being developed all the time. How you communicate on each, determining audience, and measuring tactics all take organization. •Interpersonal Skills: Even through writing, Marcom Executive are a direct connection between a company and the public. Being friendly and approachable online will help. •Technical Skills: Marcom Executive needs to understand computers, SEO, internet access and being tech savvy is necessary. Primary Responsibilities •Ensure daily management and handling of enquiries via the hotel’s social channels. •Develop and implement social media campaigns to enhance social engagement and brand awareness. •Be creative with images and videos for social exposures with upmarket tools. •Ensure implementations of social projects are in line with the brand standard. •Oversee, manage and ensure the success and relationship of the hotel’s social media agencies or vendors when necessary. •Monitor the social media channels •Assist with the planning of marketing strategies to help drive traffic and engagement to the website •Produce content for social media channels such as Facebook, Twitter, Google + and Pinterest •Keep up to date with any social media trends •Track social media influencers •Ensure you produce a consistent brand message across all the social media channels •Regularly monitor competitor social media sites and create competitor analysis reports •Contribute to the company blog on a weekly basis •Assist with social media performance reports •Engage with social media users and respond to any mentions over Twitter, Facebook, Google + and Pinterest. •Assist with general day to day administration tasks PR Responsibilities: •Discover and identify key opinion leaders for promotion opportunities •Create and maintain good relation with media leads, journalists, KOLs •Be present at related events inside and outside the hotel such as: networking, press conference, etc.

Quyền lợi được hưởng

•Professional working environment •Attractive benefits that will be discuss directly during the interview

Yêu cầu công việc

Education / Professional experience •BA degree in Business, English, Journalism, Media or a similar subject (or relevant experience) •A passion for all things digital •Experience in building social media communities and general marketing experience •Good written skills and an eye for detail •Strong team player •Extremely organized •Strong communication and inter-personal skills •Minimum 2 years working experience in the areas of social media or PR •Good command of spoken and written English •Creativity, inspiration and initiative will be definite advantages •Independent, flexible, attentive to details and able to meet deadlines •Good problem solving, analytical, communications, interpersonal skills are a must

Yêu cầu hồ sơ

CV and other related certification

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