Sales Manager, Catering

- Assume responsibility for a designated account base.
- Input all data accurately in the ISAC system for appropriate  account management follow up and tracing.
- Support the development of a Sales action plan to target key accounts and have agreed with Account Director, Catering and DOSM.
- Organize and report a weekly sales call plan and weekly entertainment plan to Account Director, Catering.
- Establish a regular core pattern for meeting with principals of target markets and conduct effective and thorough site inspections within the Hotel.
- Ensure a focus on all Hotel facilities including food and beverage, catering and additional products such as Sheraton Fitness, Spa.
- Develop and refine a comprehensive mailing list for the above mentioned.
- Develop and maintain contact with the above mentioned.
- Work towards monthly budgets and report progress.
- Sign guests to SPG Pro, SPB and all relevant reward/loyalty programs.
- Maintain regular contact with the Regional Sales Offices and where appropriate submit sales leads within the company network.
- Assist in developing and implementation direct mail campaigns.
- Learn to read the marketing worksheets with an understanding of the budget the Hotel is working towards achieving in all market segments.
- Demonstrate working knowledge of all tasks within your area of responsibility.
- Monitor guests/ clients services and operational requirements in order to identify short falls in the operation
- Participate actively in the regular sales meeting to keep staff and management informed and to foster two-way communication.
- Involve management in aspects of decision making for your accounts by participating actively in all meetings.
- Display creativity and initiative.
- Co-operate with other sections and departments in a friendly and effective manner.
- Set joint objectives and goals with Account Director, Catering and DOSM within appropriate time frames and measure performance against set objectives.
- Develop an awareness of, and appreciation for, the richness of the cultural diversity of your clients, associates and location.
- Develop an awareness of local service and facilities.
- Identify opportunities for value added services to increase sales profitability and anticipate client needs.
- Demonstrate effective selling techniques in promoting Company’s products and services.
- Demonstrate effective verbal and non-verbal communication skills.
- Ensure guest comments are recorded in guest history record and acted on when appropriate.
- Monitor account activity and make adjustments when necessary.
- Participate in the preparation of the Strategic Business Plan as appropriate an d provide valuable and current market intelligence to the Account Director, Catering and DOSM.
- Seek opportunities to continually improve client service.
- Monitor all product and performance standards and ensure action is taken when standards are not being met.
- Act on potential client complaints and report to appropriate personnel.
- Compile daily, weekly and monthly reports as required.
- Analyse reports and make recommendations.
- Ensure files, correspondence and other relevant business documentation is maintained.
- Utilize computer applications to perform the tasks required.
- Undertake additional duties as requested by the Department Manager and Hotel Management.
- Deliver enthusiastic, positive, helpful and respectful client communication, ensuring precise and effective information transfer.
- Address client queries strictly within 24 hours of initial contact and follow up within 24 hours of sending proposals.
- Ensure recovery calls are dealt with in appropriate manner.