Social Media Specialist

• Engages in social media presence creation on new and emerging social media platforms, including but not limited to Facebook, Instagram, Twitters, LinkedIn, etc
• Manages social media communications on all social channels & IHG website to ensure guests receive prompt response & feedbacks
• Creates content that promotes audience interaction, increases audience presence on company sites, and encourages audience participation
• Proposes new ideas and concepts for social media content
• Creates dynamic written, graphic, and video content to draw audience attention in target markets
• Assists social media management with large projects, events, and community management
• Analyses and reports audience information and demographics, and success of existing social media campaigns
• Works with PR and Digital team to coordinate ad campaigns with social media strategy
• Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing, managing, and altering schedules where necessary to optimize visits
• Ensure all marketing content produced is up to date, brand compliant and consistent across all social channels 
• Strengthen customer relationships through Social and Earned Media, monitoring both hotel, outlet and competitors’ presence on social media for performance enhancement
• Assist Marketing & Digital team in execution of the daily task

Qualifications and requirements
Required Skills
• Expertise in all social media platforms 
• Exellent content writing & proofreading skills
• Good Graphic Design Skills, effectively use designing tools (Photoshop, Illustrator, etc)
• Photography and short video production (preferred)
• Strong Communication and Customer-Service skills (in both English and Vietnamese)
• Proficient in the use of Microsoft Office 
• Problem solving, detail-oriented, creative, teamwork and organizational skills

Qualifications
• Bachelor’s Degree in Marketing or Social Media Marketing Degree Preferred 

Experience
• Minimum 2 years experience preferably in a hotel of similar size and complexity or an equivalent combination of education and experience.