Digital Marketing Executive/ Manager

• Hạn nộp: 20/05/2024
• Mức lương: Thỏa thuận

Nộp hồ sơ ứng tuyển

Thông tin cơ bản

Mô tả công việc

FINANCIAL RETURNS

• Assists in producing the Annual Marketing Plan

• Assists in producing, implementing and monitoring Marketing activities to ensure Revenue Plan objectives are achieved

• Assists in producing, implementing and monitoring strategies to ensure distribution and online objectives are achieved

• Analyses current and competitor marketing trends, coordinates all marketing activities to maintain and increase revenue through added business volume and increased rate

• Maintain regular contact with the IHG hotels in your region and the regional reservation office

• Assists in the evaluation of sales and marketing activities

• Implement direction from Director of Sales & Marketing and Regional Managers

Distribution Channels

• Define hotel Distribution and Relationship Marketing initiatives based on market needs and cost of sale.

• Review channel performance. Highlight risks, opportunities, and provide recommendations to the management team.

• Leverage Best Price Guarantee across all channels supporting direct bookings to brand websites that will result in better revenues and stronger guest loyalty.

Up to date Content

• Ensure Content and Images are up to date on corporate website, OTAs, consistent across all channels and partner websites (e.g. Expedia)

• Facilitate hotel adoption to IHG new tools and systems

• Merchandise IHG global/regional campaigns

Social Media

• Overall responsibility for Social Media (Facebook, Instagram, TripAdvisor etc) relevant to the hotel’s source market

• Manage responses to all online requests through Social Media

• Responsible for coaching social media best practices to relevant hotel departments

• Monitor both hotel’s and competitors’ presence on social media, engage the audience through interaction and campaigns

• Formulating evaluation of Social Marketing campaigns

Other Marketing tasks

• Co-ordinate hotel photography shoots/talent

• Proof read copy of advertising, collateral and press releases

• Prepare online newsletter and promotional emails for the hotel database

• Assist MarCom Manager in organizing hotel events & community service activities, publicizing hotel related news, maintaining relationship with press representatives

OUR PEOPLE

• Embrace the IHG Vision, and actively share it with your colleagues to live it.

• Maintains close liaison with Regional/ Corporate Marketing teams and those of other IC hotels to ensure the hotel receives proper corporate consideration, direction and support

• Develop and maintain relationships with key paid media clients, ad agencies, local community groups in order to produce business, to include room sales, food and beverage sales, and catering/banquet services.

• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests

• Perform any other duties which may be assigned by the management from time to time.

GUEST EXPERIENCE

• Builds profile within local market place through attendance at various events and local market place

• Under the guidance of the Director of Sales & Marketing plans and coordinates paid sponsorship activities

• Co-ordinates hotel photography when required

• Develops and organizes paid promotional activities, coordinates with departments concerned

RESPONSIBLE BUSINESS

• Confident to execute emergency procedures in crisis situations.

• Supports to make the work environment a safe and secure area to work.

• Participates in creating awareness and building the reputation of the hotel and the brand in the local community

• Contributes towards making the Hotel a sustainable or “green” Hotel and assists in communicating this to the community.

Quyền lợi được hưởng

• 100% salary plus service charge and local social insurance contribution in probation period

• Opportunity to work with a great team of people and career growth in the world’s largest luxury hotel brand

• Opportunity to join international training & development programs and cross training programs

• 2 OFF days/ week

• Delicious and nutritious meal at Hotel’s Social Café

• Sleeping Lounge for Employee

• Laundered uniform provided by Hotel

• Pre-employment health check and annual health check

• Birthday gift and Allowances on other personal special events

• Recognition program with valuable gifts

• Summer vacation and many team building activities

• Rooms and F&B services employee rate worldwide at 5,900 IHG Hotels and Resorts

• Unlimited Food & Beverage discount at Hotel

• Free parking

• Other benefits according to Hotel’s policy

Yêu cầu công việc

·Bachelor’s degree or Diploma in Sales & Marketing, Hotel Management, Business Administration, or related field preferred; and 2 years of relevant experience or an equivalent combination of education and work-related experience.

· Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

· Demonstrated knowledge of effective hotel pricing concepts, yield management optimization and selling strategies, and ability to determine which concepts to apply in given market conditions.

· Proficient in the use of Microsoft Office

· Problem solving, analytical, reasoning, motivating, organizational and training abilities.

· Good writing skills

Yêu cầu hồ sơ

Please send your CV (attached with photo) to:

- HR Office: B1, Keangnam Hanoi Landmark, Pham Hung Str, Nam Tu Liem District, Hanoi

- Recruitment Tel: 024 32753464

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