Digital Marketing Executive

1- Content Management and Commercial Animation

Direct websites:

· Hotel Factsheet on AH.com and Brand.com: Review on a regular basis hotel’s description, pictures and video to improve SEO performance and make sure hotel is sell at its best.

Indirect websites:

· Review hotel’s exposure on indirect website (text, jpeg, ranking) and make sure

· hotel is sell at its best.

Hotels Micro-website

· Audit and review micro-website

· Ensure content is updated regularly and implement actions to maximize SEO

· Analyzing reports

Traffic:

· Implement and monitor strategies to drive online traffic to the hotel factsheet on

Accor direct websites and hotel’s micro-website

2- Acquisition Marketing

PPC campaigns:

· Review the Accor Regional PPC campaign monthly report.

· Provide recommendations to maximize PPC campaign performance at hotel level.

Display campaign:

· Propose and execute Display advertising campaigns at local level in order to raise

hotel’s awareness and promote hotel’s offer.

Social Media and online reputation:

· Propose Social Media strategy in line with the key Marketing objectives: Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA.

· Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains.

· Manage the Social Media Agency if any and drive results.

· Maintain and build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations

· Ensure the Social media policy is implemented for all employees at the hotel.

3- Emailing:

In charge of hotel’s emailing strategy

· Monitor hotel’s database and make sure it is clean and well segmented

· In charge of hotels’ E-newsletter content and loading (via external agency)

· Grow email database by setting up specific actions

· Analytics of reports

- 12 days full paid leave a year, insurances paid in accordance with the Law

- Professional working environment. Care about your career advancement

Knowledge and Experience

· Bachelor Degree in Marketing/ Business Management or a related field

· Relevant experience in the hotel industry is preferable.

· Strong understanding of current online marketing concepts, strategy and best

· practice

· Minimum of 1 years’ experience in E-commerce including SEO, PPC, Display

· campaign, Email marketing, Content marketing and social media.

· Strong analytical skills and data-driven thinking

Competencies

· Good understanding of hotel industry

· Have strong background in multichannel integrated marketing

· Strong understanding of current online marketing concepts, strategy and best practice.

· Ability to understand changing market dynamics, translating them into actionable strategy and implementing the marketing plan accordingly.

· Be revenue focused & be able to implement strategies to support hotel

· Be analytical, be able to present conclusions and make recommendations

· Have very good command of English both written and verbal

· Excellent communication skills

· Ability to handle multiple ongoing tasks with changing priorities

· Ability to work to a tight schedule and deadline

· Ability to demonstrate and convince in the value on investing online

Have a positive, “Can do” attitude

Due to number of applications we receive, only short listed potential candidates will be contacted for interview