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Marketing Manager (Local)

  • Hạn nộp: 20/11/2020
  • Mức lương: Thỏa thuận

Thông tin cơ bản

Số lượng
1
Nơi làm việc
Quận Sơn Trà - Đà Nẵng
Giờ làm việc
Giờ hành chính
Cập nhật
09:22 21/10/2020

Mô tả công việc

E-COMMERCE

  • Develop and execute Resort’s digital marketing programme (goals, tactics and actions) to achieve and exceed forecasted revenue figures in Rooms, Food and Beverage, Spa and other revenue generating departments through on-line platforms
  • Manage digital search agencies, website agencies, and liaise with IHG regional/global digital teams as necessary to ensure optimal digital performance. Manage all SEM and SEO activities
  • Ensure content for Resort’s websites, e-store and other relevant platforms is updated and reflective of Resort positioning. Work within the content management system to load offers, create landing pages and ensure websites are relevant and current
  • Review the monthly and quarterly analysis, including performance of campaigns and channels, along with return on investment statistics. Maximize and optimize the performance of all marketing channels based on these results
  • Use Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through a “test and learn” mindset

SOCIAL MEDIA MARKETING

  • In conjunction with Communications Manager, develop publishing calendar for social media channels. Ensure messaging and targeting generate optimal results (engagement, revenue, etc.)
  • Responsible for:

o growth of social audiences

o implementation and tracking of performance

o managing sponsored post budget, schedule and results

o tracking of foreign language social channels i.e. WeChat, Weibo and work to improve performance

  • Monitoring of social content and strategy of competitors and others to determine competitive opportunities and develop/implement best practices
  • Development of new social channel activity as appropriate

TRADITIONAL MARKETING

• Manage traditional advertising and promotional opportunities, either in a lead or support role

• Manage creation of print or digital sales and marketing materials, either by in-house graphic designer or through external suppliers/vendors/printers

Quyền lợi được hưởng

  • Highly competitive salary package
  • Health insurance for yourself and family
  • 14-16 day annual leave
  • Provided shuttle bus to work
  • Provided duty meal

Yêu cầu công việc

  1. Education: Bachelor’s degree in Communications, Marketing or e-Commerce
  2. Service years in the field: 5
  3. Service years in assistant manager level: 2
  4. Knowledge and skills:

 Behavioural competencies

  • Team player; ability to forge solid working relationships with peers, agencies and property based personnel
  • Administrative and project management skills
  • Able to work independently, be self-motivated and proactive in identifying road blocks to project completion

 Technical skills

  • E-Commerce management
  • Project management experience; agency/vendor management experience desirable
  • Digitally savvy: understanding of SEM/SEO; quick learner in CMS systems, social media content management tools and other online tools
  • Familiarity with graphic design, terms, process
  • Strong technical skills, including superior Microsoft PowerPoint, Excel, and Word
  • Ability to learn new platforms

 Personal capabilities

  • Fluently bilingual (English/Vietnamese) required: Speaking, reading and writing at a professional level. Additional linguistic ability a bonus
  • Analytical mindset
  • Strong communication and presentation skills
  • Knowledge and keen interest in general consumer online trends
  • International or global mind set
  • Hospitality/travel, luxury brand or retail experience an asset


Yêu cầu hồ sơ

Cover letter and resume in English
Chia sẻ:
Tải lên từ máy tính

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Sắp xếp đánh giá:

  • Bai Bac - Son Tra, Đà Nẵng, Việt Nam
  • 0236 393 8888
  • www.danang.intercontinental.com/
  • InterContinental Danang Sun Peninsula Resort is re-defining the luxury resort experience. Embedded in the hills of the famous Son Tra Peninsula, the resort features beachfront villas with private pools and a range of more than 20 suites. The resort will have a wide selection that offers both local and international delights. From the spectacular views at Citron, to unforgettable world-class dining at La Maison 1888, to a dining in the sands experience at the Barefoot Cafe; there is abundant variety and excitement to cater for all. Golfers will want to play a round at the world-acclaimed Montgomerie links golf club or the challenging links style Danang Golf club. The resort is only 20 minutes away from Danang Airport/City and is located just a few kilometers from the famous UNESCO World Heritage Sites of The Imperial City of Huế, The Old Town of Hội An and the Mỹ Sơn ruins.