Marketing Executive - The Ascott Ltd (49 Hai Ba Trung, HN)

Responsibility:

Identifying, developing, and executing marketing strategy including but not limited to:

1. Planning and execution of marketing projects and campaigns. Idealization and creation of collateral, distributing them in variousmedia and social platforms and measuring its impact andeffectiveness.

2. Collaborating with Digital Marketing Executive with initiatives focusing on bottom of the funnel.

3. Managing social media campaigns and content for the properties

4. Maintaining content and photo gallery for the websites

5. Writing and proofreading creative copy

6. Managing brand identity creatives such as marketing collateral

and artworks for cluster and properties

7. Organizing corporate and property events

8. Managing brand program

9. Managing partnership program and widen the network of partners

10. Managing key celebrity endorsement

11. Ensuring Corporate/ Brand CI is applied at all time

12. Ensuring all administrative works are handled and coordinated with relevant departments.

KPIs:

1. Increase of traffics and leads to i-Ascott

2. Increase of engagement for social media’s campaigns

3. Increase of number of qualifying leads to respective platforms

4. Increase of earned media and endorsement

5. Number of successful marketing events

6. Quality of creative artwork

7. Number of signs up for brand program

8. Scores of brand audit

• Attractive compensation package
• 13th month salary plus variable bonus
• Duty meal allowance
• Extra Accident and Medical Insurance provided by PTI
• Annual leave: 16 days/ year

Qualification: At least two years of relevant experience

• Having experience or background in the hospitality industry is preferable
• Fresh graduates from the hospitality University are encouraged to apply

• Excellent verbal and written English (equivalent IELTS 6.5)
• Competent in PC software such as MS word, MS excel.
• Able to interact and work with personnel from all levels.
• Able to organize and co - ordinate in a systematic manner.
• Proofreading and Editing Skills
• Design Competency (AI, PS, etc.) is a plus