Chuyên viên Marketing Ẩm thực cao cấp/Senior F&B Marketing Executive

The Senior FB Marketing Executive is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the F&B outlets and MICE, including advertising, promotions, public relations, e-commerce, social media and collateral with focus on driving incremental revenue in line with the overall visions and objectives of the outlets.

Duties and Responsibilities

A. Planning Marketing Strategy

• Develop and implement a strategic integrated marketing communications plan and correlation expenditure budgets annually

• Regularly define and identify most effective communication channels to promote existing products and services

• Develop advertising opportunities (special printed media, radio, other)

B. Creating Marketing Content

• Design and develop marketing material (photo and video shooting, collateral, social media and direct marketing emails

• Manage digital marketing and social media activity across the various social media platforms including the development of content and analysis of reach and conversion

• Sources for and promote events that will drive traffic to the F&B outlets and grow revenue

C. Brand Management Awareness

• Coordinate and manage media/public interest to generate coverage and maintain awareness of the branded outlets

• Handle and coordinate all media request, media releases, enquiries and presentations-hosting media, influences and VÍP to drive quality media and impactful word of mouth

• Keep current with marketing trends, competitive analysis, new communication techniques and digital platform, in order to explore and recommend creative ways to reaching out target audience groups

• Plan monthly promotional calendar with F&B Director generating ideas for new offerings

• Evaluate and prepare reports showing the results of marketing campaigns

• Maintain effective internal communications to ensure all relevant internal departments and regional office are kept informed of marketing objectives

D. Customer Engagement

• Build and maintain customer database and engage through regular customer platform as newsletter, loyalty programs

• Support operations team in managing guest experience on site, be visible and be part of the face and the host of the outlets

• Respond to media or customer queries and complaints and host special events in conjunction with management to promote the outlets

- Meal, Social Insurance according to the Law.

- Empire Care insurance 24/7

- Have chance to develop the career path

- Attend the training related the career at Empire Group

2. Minimum 3 years of experience in similar position preferably in hospitality business.

3. Proficiency in English and computer literate.

Interest candidate please send the latest CV to email phuong.truong @ cocobay.vn  or phuong.truong @namanretreat.com.