Marcom Executive

The Five Residences Hanoi

Quy mô :

To Mai Anh 02433117555 - Ext: 2082 Manager, HR
343 Đội Cấn, Liễu Giai, Ba Đình, Hanoi, Vietnam

Theo dõi Nhà tuyển dụng này

Mô tả công việc

The Marketing Communications Executive plans, controls, coordinates and participates in all communication activities with an emphasis on public and media relations.

(70% PR vs. 30% Advertising/Collateral Development).

Under the guidance and supervision of the DOSM and within the limits of established hotel policies and procedures, he/she promotes good quality and positive communications in order to promote and enhance the image of the property.

 Strategic Responsibilities:

o Actively create a strong image for the property in both international and regional markets

o Ensure that effective and efficient day-to-day internal and external communications are implemented

o Support each department’s marketing communication needs based on the priorities and anticipated business levels

o Ensure that business, political and social factors which may affect the property are highlighted and communicated to all concerned individuals

o Maintain a successful analysis of the competitors’ marketing and other communication activities to develop and maintain a competitive edge

 Public Relations- Domestic:

o Assess all media inquiries including magazine, newspaper, TV and photographer and respond in a timely manner

o Manage all photo shoots, interviews and filming at the property

o Develop and maintain strong media relations to maximise media coverage

o Proactively source key media visits and manage all aspects of media visits including logistics, bookings, itineraries, materials and hosting

o Develop and maintain a media kit and ensure that it is up-to-date

o Create and organise appropriate press activities in accordance with the annual communications plan

o Draft hotel press releases and GM speeches

o Distribute newsworthy hotel press releases to local media, regional PR offices and ONYX PR for onward media distribution

o Support Sales and F&B team in promotional and marketing campaigns through public relations activities

o Update and maintain media database

o Daily news monitoring and monthly report creation as per ONYX standard

o Handle crisis media communications with support and guidance from SLIM-PR office

o Conduct regular media desk side visits and acknowledge anniversaries

 Public Relations- International:

o Develop and maintain a good relationship with the PR agencies by responding to all agency related requests in a timely and effective manner with assistance from the ONYX PR team

o Ensure that PR agencies are aware of all business targets and kept informed of performance results

o Manage the agency invoices and budgets

o Share activity reports from PR agencies with all individuals concerned

o Proactively source key media visits and manage all aspects of media visits including logistics, bookings, itineraries, materials and hosting

o Provide relevant and interesting stories to PR agencies on a regular basis

 Advertising and Photography:

o Work closely with ONYX Brand Department in maximising advertising budget and planning

o Ensure all international and local creatives are developed, reviewed and approved by ONYX Brand Department in a timely manner before submitting artwork to media

o Directs photography for editorial and advertising purposes in liaison with the DSM, advertising agency and ONYX PR

o Coordinate with each department to ensure that photo shoots run smoothly

o Assist every department in taking images for both internal and external events

o Ensure the property’s photography library is maintained and updated

 Collaterals:

o Ensure all collaterals are updated and sufficient supplies are in stock

o Assist each department in creating artwork for some collateral material that could be done in-house (i.e. menu, e-card, flyer)

o Oversee the production of all printed and digital collaterals for F&B, Marketing and Rooms Divisions following the specifications stipulated by ONYX Brand department

o Ensure hotel information is updated regularly on ONET,, ONYX press centre and relevant online publications

o Oversee the planning, production and sending out of all direct marketing collateral in line with the annual communications plan

o Determine overall marketing communications campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable)

o Oversee the production and execution of external hotel newsletter

o Approve copy for all collateral pieces for consistency with the brand message

o Act as brand custodian for all internal and external communication pieces

 Social Media:

o Manage property fan pages on a daily basis

o Prepare monthly post for Facebook in advance

o Assist General Manger and E-distribution by drafting responses to online reviews

o Build and maintain relationship with influential bloggers

 Partner Relationships/Sponsorship:

o Review all partners’ collaterals to ensure accuracy and suitability of facts and images

o Assess all partner marketing opportunities (i.e. airlines, credit cards) with DSM/ GM approval

Quyền lợi được hưởng

- Comparative salary

- 05 days working per week

Yêu cầu công việc

- Having at least 03 years experience in the same position from 4-5* star hotel

- Good English communication

- Good understand of Marcom trend in Hospitality Industry

Career Competencies

 Goal Setting

o Sets challenging but achievable goals for self

 Communication

o Communicates effectively with colleagues and subordinates

o Can influence others to change views

 Service Mindset

o Always puts the needs of the guest first

o Recommends improvements to guest experience

 Teamwork and Collaboration

o Works well with others - asks for help and offers support when needed

 Process and Project Management

o Follows standard procedures and performs job efficiently

o Can effectively manage processes/projects to a deadline

 Problem Solving

o Tackles difficult problems effectively

 Management and Leadership

o Where appropriate, supervises the work of others well

o Is decisive and takes full responsibility for final decisions

 Mentoring and Coaching

o Is viewed as a good mentor and actively coaches others

 Change and Innovation

o Is calm and focused during times of change or uncertainty

o Comes up with ideas for improvement

 Professional Development

o Always looks for opportunities to improve skills

 Values

o Consistently acts in line with our core values

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The Five Residences Hanoi

Địa chỉ: 343 Đội Cấn, Liễu Giai, Ba Đình, Hanoi, Vietnam