Marketing Manager (Knowledge of Designing)

Basic Function:

Oversees and implements all allocated marketing activities for the property.

*** Duties and Responsibilities:

1. Liaise and manage all marketing activities relating to the concept, production and execution of marketing and promotional collateral to support hotel rooms, food & beverage and sales.

2. Establish and maintain, through advertising, digital marketing and PR, a desirable and favorable image of the organization within the travel trade industry as well as in the local community.

3. Organize events/activities related to the advertising and PR of the property in respect to improving public goodwill. Make and formulate a plan and strategy for a calendar of events.

4. Work with appropriate departments to identify marketing opportunities and to develop the relevant support platforms in terms of collateral, promotions, production and public relations to help drive added awareness and demand.

5. Responsibility for media and will therefore liaise and co-ordinate on own initiative, all communications and entertainment activities with all media, bloggers and influencers.

6. Work to strengthen relationships with members of local press by regular entertainment, which is part of the process of getting press releases placed and receiving favourable coverage of the hotels’ activities.

7. Development and maintenance of a detailed list of all newspapers, magazines and relevant broadcast media outlets, including freelance writers and foreign correspondents.

8. Ensure on an on-going basis that all media releases and information on the websites is current and accurate.

9. Development of close working ties with relevant tourism authorities and other industry partners (such as airlines) to maximize media opportunities and familiarization visits

10. Ensure local media is informed of all special events, in-house promotions and visiting VIPs through direct contact, press releases, etc.

11. Assist with media invitations for press conferences, special events, promotions, etc.

12. Maintain a strict enforcement on production guidelines and criteria on all production processes.

13. Initiating and placing the hotel and/or hotel personnel stories in local media that will add to the awareness and prestige of the hotel.

14. Co-ordinate media familiarization visits for all departments concerned, liaising with relevant operational staff.

15. Assist with sales in hotel site inspection as required with meeting and conference organizers, who have high potential media value.

16. Manage the budget of the department and ensure spending are in accordance of preset

17. Develop a crisis management plan for the hotel in conjunction with executive committee team and local authorities’ guidelines and expectations.

18. Serve as spokesperson for the hotel driving times of crisis and emergency.

19. Obtain market intelligence regarding a specifically assigned competitor hotel and their selling/ marketing strategies, new facilities etc.

20. Keep track of competitor’s activities on an ongoing basis through newspaper cutting or magazine clipping and report on them in the appropriate meetings.

21. Maintain an effective tracing system for files and paper work.

QUYỀN LỢI

- Salary and bonus according to the regulations of the Hotel/Lương thưởng theo quy định của Khách sạn.

- Full social insurance, health insurance and insurance premium (pay according to the salary signed in the labor contract)/BHXH, BHYT đóng theo mức lương HĐLĐ.

- Uniforms are provided/Được cung cấp đồng phục

*** Job Profile and Qualifications:

1. At least Bachelor degree in any field.

2. At least 5 years experience in the same field or relevant.

3. Strong in inter-personality and leadership skill.

4. Proficiency in English communication and computer literate.

5. Having a lot of experiences for designing digital.

6. Know Digital Design (Photoshop)

***Career Advancement:

1. Director of Sales, Director of Sales & Marketing.

2. Director of PR & Marketing Communications

Note: This job description can be modified, as business demands require without prior notice