Digital Marketing Specialist
- Hạn nộp: 31/08/2022
- Mức lương: Thỏa thuận
Thông tin cơ bản
1
Quận Nam Từ Liêm - Hà Nội
Giờ hành chính
Kinh doanh & tiếp thị
Nhân viên
06/09/2022 13:48
Mô tả công việc
Administration
• Assists in the implementation of the hotel’s Marketing Communications Strategy (goals, tactics and actions).
• Assists Marcom Manager to ensure that the Marketing Communication Activities are aligned with the Corporate Marketing Strategy, and the Hotel Actions have been implemented where appropriate.
• Assists in the Department social activities, internal communication and engagement
• Attends Departmental Communication Meetings as scheduled.
• Provides administrative support to the Department.
Customer Service
• Provides the appropriate level of professional, courteous and caring service to other associates (internal customers) and other visitors to the division.
• Respond – communicate and handover information between customers and Hyatt via Social Media messages. Direct the message to related departments and/or answer them accordingly.
• Handles all guest and internal customer complaints on website, social media and OTAs and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily.
Strategy and Budget Management
• Set overall digital and e-Commerce direction to help drive room and other related revenues (i.e. F&B, spa, meetings, etc.) for all the hotels managed.
• Maintain overall hotel digital budget and related vendor/agency relationships (i.e. Supporting billing and invoicing needs with each individual hotel)
• Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on digital marketing essentials
• Assist with tracking vendor performance and escalating issues where necessary.
• Works closely with the Revenue Manager to maximize efficiencies in hotel’s channel mix and e-Commerce strategies
Digital Marketing Responsibilities (Digital advertising, platform localization, SEO, email marketing and other ancillary revenue projects)
• Collaborate with partner agencies to develop annual business plans for hotel to ensure comprehensive strategic recommendations and ensure ROI goals are achieved for SEO, PPC, mobile, and display activity
• Work with and manage agency ( Hyatt head office) to ensure PPC and SEO plans fit hotel’s goals and objectives as well as management of the Chain-funded media for hotel when applicable
• Assist regional and global efforts such as hyatt.com and apps localization, global and regional marketing campaign, and regular sales promotions
• Work with and manage agency for projects such as mini-site development, landing page, app development and other digital marketing initiatives at the hotel as necessary.
• Strategize on email marketing initiatives with hotel Marketing Communication team. Assist with setting up accounts with approved vendors, review quarterly/annual email activity plans, and ensure quarterly performance reports are made and regularly updates hotel’s database.
• Provide insight to hotel in executing social media activities; work with Marketing Communication team on creative strategies to optimize social media channels, working with agency on tagging posts and monitoring social media performance using approved analytics tools.
• Meet with digital and e-Commerce industry representatives e.g. vendors, agencies, media partners such as Google, Yahoo, etc. if necessary. In order to gain insight to local best practices
• Oversee weekly/monthly reporting – analysis and reporting of PPC/SEO campaigns, etc. and overall website performance
• Oversee content for hotel digital activities including the property’s websites, ensuring content is up to date and optimized.
Other Duties
• Understands and strictly adheres to Rules and Regulations established in the Associate Handbook and the hotel's policies concerning fire, hygiene, health and safety.
• Ensures high standards of personal presentation and grooming.
• Exercises responsible behaviour at all times and positively representing the hotel and Hyatt International.
• Maintains strong, professional relationships with relevant representatives from competitor hotels, business partners and other organizations.
• Responds to changes in the Digital Marketing function as dictated by the industry, company and hotel.
• Attends training sessions and meetings as and when required.
• Carries out any other reasonable duties and responsibilities as assigned.
Quyền lợi được hưởng
- A competitive salary upon qualification and experience.
- Free nutritious lunch at hotel's canteen.
- Free uniform, free access to locker hotel.
- Room/food/service discount applied in all hotels/resort of Hyatt group all over the world.
- Social contribution by law.
- Opportunity to develop yourself within Hyatt.
Yêu cầu công việc
Experience required:
- Proven work experience in Digital Marketing, ideally in advertising agency or in international hotel chain;
- In-depth knowledge of different social media platform, best practices and website analytics;
- Excellent analytical ability;
- Excellent English skill.
Yêu cầu hồ sơ
HOW TO APPLY:
- Please kindly send your CV to email: Tin đã hết hạn
- Subject: Date - [HANRH] - Position - Full name. (CV in English)
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- Quy mô:
- 36 Đường Lê Đức Thọ, Street, My Dinh 2, Nam Từ Liêm, Hanoi, Vietnam
Conveniently located in Hanoi’s fast-emerging business district and close to major sporting and convention sites, Crown Complex is a peaceful urban oasis where business travelers and leisure guests can enjoy seamless and relaxing experiences in its modern accommodation, elevated meeting spaces and dynamic culinary venues.
Thông tin liên hệ
- Human Resources Department - Assistant Human Resources Manager