Maketing Manager

Job Category: Marketing

Report to: Director of Sales & Marketing

Location: District 7, Ho Chi Minh City

Schedule: Full-time

JOB SUMMARY

Lead Marketing activities including branding, digital marketing and PR from concept to execution for VIAS Hotel Vung Tau.

JOB SPECIFIC TASKS

 Assist DOSM in developing and maintaining sales kit, collaterals, F&B collaterals and menu, ad-hoc collaterals from other departments

 Assist DOSM in developing and maintaining hotel signage and digital signage

 Monitor all printed materials to ensure all brand guidelines are followed

 Assist DOSM in developing and updating hotel website in multi-language

 Arrange hotel photoshoot/videoshoot and event’s photoshoot/videoshoot

 Manage hotel photo and video library

 Planning monthly content calendar and posting on multiple media channels including Facebook, Instagram, YouTube, TikTok, Zalo

 Manage and optimize paid digital campaign including Search, Programmatic Ads,…

 Measure and report performance of all digital MKT campaign and assets against goals (KPI and ROI)

 Identify trend and insight, and optimize spend on paid campaign

 In charge of EDM content and distribution

 Develop and maintain hotel content and photos on OTA channels

 Prepare and update hotel media kit including news releases, Executive Committee biographies & photos

 Maintain good working relationships with media and KOL

 Develop and distribute Media Release/Media Pitch

 Develop hotel content library for media advertorial, hotel blog,…

 Builds partnerships and collaboration opportunities with brands, chambers, banks, KOLS, media entities, other partners

 Monitor news coverage

 Perform other reasonable duties assigned by the assigned by the Management

 Coordinate all special events and promotions with the aim to maximize publicity

 Generate monthly Marketing reports

EDUCATION AND EXPERIENCE

5+ years of experience in marketing for 4-star/5-star hotels/resorts

3+ years at the same level of manager

Excellent English and Vietnamese

Excellent writing skill

Strong experience in leading and managing SEO, SEM, Display Ads, Social Ads

Solid knowledge of website and analytical tools, ad serving tools

Experience in set up and optimize Google AdWords’ campaign

Active with strong communication, organizational and interpersonal skills

With contacts with KOLs, lifestyle / travel / luxury media

Proactive attitude and the ability to multi-task and meet aggressive deadlines

Experience in pre-opening hotel is an advantage