Marketing & eCommerce Executive

FINANCIAL RETURNS

• Assists in producing the Annual Revenue Plan & Marketing Plan

• Assists in producing, implementing and monitoring Marketing activities to ensure Revenue Plan objectives are achieved

• Assists in producing, implementing and monitoring strategies to ensure distribution and online objectives are achieved

• Analyses current and competitor marketing trends, coordinates all marketing activities to maintain and increase revenue through added business volume and increased rate

• Maintain regular contact with the IHG hotels in your region and the regional reservation office

• Assists in the evaluation of sales and marketing activities

• Implement direction from Director of Sales & Marketing and Regional Managers

Distribution Channels

• Define hotel Distribution and Relationship Marketing initiatives based on market needs and cost of sale.

• Review channel performance. Highlight risks, opportunities, and provide recommendations to the management team.

• Leverage Best Price Guarantee across all channels supporting direct bookings to brand websites that will result in better revenues and stronger guest loyalty.

Up to date Content

• Ensure Content and Images are up to date on Hotel Content Manager (HCM), consistent across all channels and partner websites (e.g. Expedia)

• Facilitate hotel adoption to IHG new tools and systems

• Merchandise IHG global/regional campaigns

Social Media

• Overall responsibility for Social Media (Facebook, TripAdvisor etc) relevant to the hotel’s source market

• Responsible for coaching social media best practices to relevant hotel departments

• Monitor both hotel’s and competitors’ presence on social media, engage the audience through interaction and campaigns

• Formulating evaluation of Social Marketing campaigns

Loyalty Programs

• Accountable and responsible for passing all Priority Club Rewards Standards onto relevant departments as well as driving accountability through tracking and reporting of these standards.

• Champion Guest connect (pre and post)

• Submit hotel Priority Club Rewards offers in a timely manner

• Communicate Priority Club Rewards multi-brand/regional/cluster campaigns & EDM

OUR PEOPLE

• Embrace the IHG Vision, and actively share it with your colleagues to live it.

• Maintains close liaison with Regional/ Corporate Marketing teams and those of other IC hotels to ensure the hotel receives proper corporate consideration, direction and support

• Develop and maintain relationships with key paid media clients, ad agencies, local community groups in order to produce business, to include room sales, food and beverage sales, and catering/banquet services.

• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests

• Perform any other duties which may be assigned by the management from time to time.

GUEST EXPERIENCE

• Builds profile within local market place through attendance at various events and local market place

• Under the guidance of the Director of Sales & Marketing plans and coordinates paid sponsorship activities

• With PR Executive Co-ordinates hotel photography when required

• Develops and organizes paid promotional activities, coordinates with departments concerned

RESPONSIBLE BUSINESS

• Confident to execute emergency procedures in crisis situations.

• Supports to make the work environment a safe and secure area to work.

• Participates in creating awareness and building the reputation of the hotel and the brand in the local community

• Contributes towards making the Hotel a sustainable or “green” Hotel and assists in communicating this to the community.

- Uniform

- Duty Meals

- Full Insurance policy per current labor law.

- Accident Insurance 24/7

- Monthly service Charge

- Annual Health Check

- Participating job training, skill training by international hotel standards.

- Hotel's Activity

- Other benefits per Vietnam labor law.

Bachelor’s degree or Diploma in Sales & Marketing, Hotel Management, Business Administration, or related field preferred, or 2 years of relevant experience or an equivalent combination of education and work-related experience.

This job requires ability to perform the following:

• Frequently standing up or moving within and outside of the facility

• Carrying or lifting items weighing up to 25 pounds

• Handling objects

Other:

• Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

• Demonstrated knowledge of effective hotel pricing concepts, yield management optimization and selling strategies, and ability to determine which concepts to apply in given market conditions.

• Proficient in the use of Microsoft Office

• Problem solving, analytical, reasoning, motivating, organizational and training abilities.

• Good writing skills

- 4*6 photo

- A photo of ID Card.

- A photo of Registration Book

- A photo of certificate (if any)