Marcom Manager

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

• Develop pricing strategies, balancing firm objectives and guest satisfaction

• Compile lists describing product or service offerings.

• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

• Consult with product development personnel on product specifications such as design, color, or packaging.

• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

• Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

• Initiate market research studies or analyze their findings.

• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

• Consult with buying personnel to gain advice regarding environmentally sound or sustainable products

• Conduct economic or commercial surveys to identify potential markets for products or services.

• Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

• Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

• Maintain good working relationships with local and international media.

• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors.

• Execute media placements for Hotel through news releases and personal contacts.

• Develop business and leisure travel promotions; release to press and/or target audience.

• Explore valuable media trades where appropriate.

• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations.

• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel.

• Maintain and update Hotel’s website.

• Submit stories/photos to media regularly. Monitor news coverage and circulate internally.

• Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos.

• Establish Public Relation & Communications programs that will benefit and support sales and F&B strategies and initiatives.

• Assist DOSM in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)

• Assist Director/Manager of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials.

• Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department.

• Monitor all printed materials to ensure adherence to corporate identity standards.

• Arrange photography of VIP guests and maintain archives.

• Coordinate all special events and promotions with the aim to maximize publicity.

• Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs.

• Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels.

TEAM MANAGEMENT

• Interview, select and recruit team members

• Identify and develop team members with potential

• Conduct performance review with team-members

• Develop, conduct and maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business

• 13th month salary
• Public holidays cash benefits (New Year, Lunar New Year, Liberation Day, International Labour Day, National Day, King Hung’s Anniversary
• Annual leave: 14 days per year (+ 9 public holidays mentioned above)
• Social insurance (8%), Health insurance (1.5%), Unemployment insurance (1%) paid by the employee/ Gross Salary
• 24/24 Personal Accident Insurance
• 2 duty meals at Staff Canteen
• Uniform covered by the Hotel
• Carte Bienvenue

•  Experience in a similar position in an upscale luxury 5 star hotel environment
• Minimum requirement of a Degree / Diploma Holder or an undergraduate degree from in Sales / Hospitality.
• Excellent verbal and written in English.
• Team-player with enthusiasm to share knowledge with the colleagues.
• Self-motivated and results oriented.
• Excellent presentation skills and time management skills.

• Tin đã hết hạn
• Email: h2077-hr1@ sofitel.com
• Email: h2077-hr4@ sofitel.com
• Số điện thoại: 028 3824 1555 (ext 7605)