SOCIAL MEDIA EXECUTIVE

• I. SOCIAL MEDIA STRATEGY & EXECUTION
• Develop and implement social media strategies aligned with Tribe’s brand direction and marketing objectives.
• Build monthly content calendars for each venue (Stoker D1 & D2, The Racha Room, DRAM Bar, Firkin, Relish & Sons).
• Plan, create, and publish daily/weekly social media posts, including photo, video, reels, stories, TikTok content.
• Ensure consistent brand voice, visual identity, and tone across all platforms.
• Ensure a minimum content cadence of 3–5 posts per week per key platform for major brands.

II. CONTENT CREATION

• Produce high-quality content: food & beverage photos, behind-the-scenes, chef highlights, promotions, events, lifestyle content.
• Work with venues for weekly content planning (e.g., chef specials, events, promos, guest experiences).
• Shoot & edit short-form videos for Instagram Reels and TikTok.
• Coordinate with photographers/videographers when needed.
• Identify, curate, and repurpose User-Generated Content (UGC) to enhance authenticity and community engagement.

III. COMMUNITY MANAGEMENT

• Engage with online community: reply comments, answer inbox messages, handle guest queries through social channels.
• Manage customer feedback professionally and escalate sensitive cases to HOD/FBD.
• Build loyal, active online communities for each brand.

IV. PERFORMANCE TRACKING & REPORTING

• Monitor engagement, reach, followers, traffic, and content performance across social platforms.
• Analyze data and provide weekly & monthly performance reports to S&M Lead.
• Suggest improvements for content strategy based on analytics.

V. CROSS-DEPARTMENT COLLABORATION

Work closely with:

• S&M Lead & FBD on strategy, campaign planning, promotions.
• Coordinate with S&M Lead on optimizing and tracking performance of paid social media advertising campaigns.
• Restaurant Managers (RMs) for weekly venue updates.
• Chefs & Bar Teams for product knowledge & content themes.
• HR for internal branding when needed.
• Attend event marketing (guest chefs, special menus, wine dinners, seasonal campaigns).
• Coordinate with the S&M Lead to manage paid ads budgets, boosting key content and campaigns.

• Great opportunities for professional & personal growth.
• English, dynamic working environment.
• Another benefits from the company

Hard Skills & Experiences:

• Degree in marketing, communication studies, journalism, creative writing, ….
• Ability in using DSLR camera, photoshop, video editing software
• Strong understanding of Facebook, Instagram, TikTok trends & algorithms.
• Ability to plan, shoot, and edit videos for Reels/TikTok.
• Solid copywriting skills in English & Vietnamese.
• Familiar with analytics tools (Meta Insights, TikTok Analytics).
• Minimum 2-3 years experience in a Social Media Specialist or equivalent role, preferably in the F&B/Hospitality industry

Soft Skills:

• Creative mindset with strong visual storytelling.
• Proactive, organized, able to manage multiple brands simultaneously.
• Strong communication and teamwork with FOH/BOH teams.
• Ability to work in a fast-paced hospitality environment.

KPI Framework

• Monthly follower growth (per brand).
• Engagement rate improvement.
• Minimum content output (Reels/TikToks per week).
• Response rate & timeliness for community management.
• Monthly campaign effectiveness & reporting accuracy, based on tracking reservations/promotional usage driven by social channels.

• Following Vietnam Labor law