Senior Marketing Executive – Essence Grand Halong Bay Cruise

* Position Overview: We are seeking a seasoned and innovative Senior Marketing Executive to lead and execute the marketing efforts for our renowned cruise tour company. The ideal candidate will possess extensive experience in travel and tourism marketing, a creative mindset, and a proven track record of successfully driving marketing initiatives in the cruise industry. As the Senior Marketing Executive, you will play a pivotal role in enhancing our brand visibility, expanding our customer base, and contributing to the growth and success of our cruise tour offerings.

* Key Responsibilities:

- Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the company's cruise tour business objectives, focusing on customer acquisition, engagement, and retention.

- Brand Management: Lead efforts to strengthen and maintain the company's brand identity across all marketing channels, ensuring consistent messaging and a compelling brand story specifically tailored for the cruise segment.

- Digital Marketing Excellence: Oversee and optimize digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, content creation, and online advertising campaigns, to elevate our online presence and customer engagement.

- Cruise-specific Campaigns: Conceptualize, execute, and analyze cruise-specific marketing campaigns that resonate with target audiences, leveraging various channels such as social media, cruise-related publications, online travel forums, and partnerships with cruise industry influencers.

- Market Insights: Conduct thorough market research and analysis to identify cruise travel trends, customer preferences, competitor activities, and emerging opportunities. Translate insights into actionable marketing strategies.

- Collaborations and Partnerships: Establish and nurture relationships with cruise line partners, travel agencies, cruise enthusiasts, and relevant stakeholders to enhance brand visibility, explore co-marketing opportunities, and drive customer engagement.

- Budget Management: Develop and manage marketing budgets for cruise tour campaigns, ensuring optimal allocation of resources and efficient ROI tracking.

- Analytics and Reporting: Regularly monitor and assess marketing performance metrics, generating insightful reports that guide decision-making and contribute to continuous marketing improvements.

- Team Collaboration: Collaborate with cross-functional teams, including sales, operations, and design, to ensure alignment of marketing strategies with business objectives and seamless execution of marketing campaigns.

- Cruise Event Management: Plan and coordinate cruise-themed events, exhibitions, trade shows, and promotional activities to showcase our cruise tour offerings and attract potential customers.

- BHXH, BHYT, BHTN đầy đủ (hỗ trợ 100% mức đóng BHXH với mức tối thiểu)

- Thưởng lễ tết, lương tháng 13, thưởng theo hiệu quả kinh doanh....

- Phép năm, nghỉ lễ tết theo quy định

- Cùng các chế độ phúc lợi khác theo quy định của công ty

- 3-5 years of experience in marketing roles, with a strong focus on the luxury cruise or travel industry.

- Lead the directions & strategic planning of social media/ brand content

- Collaborate with team members to execute sales and marketing campaigns by leading brainstorming sessions for internal and external projects.

- Proven track record of successful cruise-specific marketing campaigns.

- Contribute to lead-generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events

- In-depth understanding of digital marketing strategies and tools.

- Exceptional communication, partnership and event management, and interpersonal skills.

- Proficiency in data analysis and utilization of marketing analytics tools.

- Creative thinker with a demonstrated ability to drive innovative marketing initiatives.

- Experience in team management and cross-functional collaboration.

- Solid knowledge of cruise industry trends, customer behaviors, and global tourism landscape

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