Digital Marketing Manager - Quản lý Truyền thông Điện tử

• To lead the digital marketing efforts to include, Search Engine Marketing (including PPC and SEO), Mobile Marketing, Display Advertising, Marketing Database, Email, Social Media and advertisement and assisting with Social Media Planning, social media and display advertising campaigns.

• Develop and implement digital marketing strategies and plans to achieve organizational objectives, including increasing brand awareness, driving website traffic, and generating leads or sales.

• Manage and optimize the organization's digital presence, including websites, social media channels, and online advertising platforms, to ensure consistency, effectiveness, and alignment with brand guidelines.

• Plan and execute digital marketing campaigns across various channels, including social media, email, display advertising, and search engines, utilizing targeting, segmentation, and retargeting strategies.

• Create and curate engaging and relevant content for digital channels, including website copy, blog posts, social media updates, and email newsletters, to attract and retain target audiences.

• Monitor and analyse key performance indicators (KPIs) and metrics, such as website traffic, engagement, conversion rates, and ROI, to assess the effectiveness of digital marketing initiatives and make data-driven decisions.

• Responsible for driving/evaluating business case documents put together by the resort for use of Facebook, Instagram, YouTube, Line, WeChat, TikTok, X or other social media channel requests to drive production to our websites.

• Lead and coordinated the development of e-Commerce tactics for the resort in line with the overall Wafaifo corporate guidelines, including SEO, SEM campaign preparation and analysis. Advise the resort and measure/report on the results.

• Responsible for maintaining relevant and search-oriented keywords to be up to date and optimized in all agreed languages.

• Working with the agency on tagging and monitoring social media performance using approved tools.

• Design, build and maintain our social media presence in English and Vietnamese and other languages as required.

• Conduct market research and competitive analysis to identify trends, opportunities, and best practices in digital marketing, and leverage insights to optimize strategies and tactics.

• Collaborate with other departments to ensure alignment and integration of digital marketing efforts with overall marketing and business objectives.

• Stay abreast of emerging technologies, digital marketing trends, and industry developments, and recommend and implement innovative approaches and solutions to enhance digital marketing performance.

• Manage digital marketing budgets, allocate resources effectively, and track expenses to ensure cost efficiency and adherence to financial targets.

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Competitive benefits and compensations

- Attractive allowances and other special caring programs as per Company regulation.

- High opportunity for learning, development and promoted career path.

• Possesses strong analytical skills and the ability to interpret data, identify trends, and draw actionable insights to optimize digital marketing performance.

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

• Up-to-date with the latest trends and best practices in online marketing and measurement.

• Solid knowledge of website analytics tools.

• Working knowledge of ad-serving tools.

• Experience in setting up and optimizing Google Adwords campaigns.

• Ability to work across all levels and functions of the resort’s client portfolio under own initiative in a highly pressured environment.

• Adapts readily to changing priorities, market dynamics, and technological advancements, demonstrating flexibility and resilience in a dynamic environment.

• Mentality of client service (we are all a salesperson attitude) and taking responsibility beyond direct duties.

• High level of motivation, determination and commitment.

• Run a regular updated comp set overview of social media activities.

- Available for candidates Quảng Nam and Đà Nẵng locations only.