MARKETING EXECUTIVE

BRAND

- Be fully conversant with the brand, its standards and its DNA (visual and written

communication, product, service, distribution e.g. brand Packages)

- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels

- Manage all marketing/promotional/sales collateral development/production both on and off line

COMMUNICATION / PUBLIC RELATIONSHIPS

- Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods

- Establish and maintain a relationship with Key local press and local media

- Liaise with the regional Communications team to maximize communications exposure

- Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand

SPONSORSHIP:

- To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI

- Drive the marketing and communication (internal and external) of the Hotels CSR commitment

E Marketing:

- Effectively manage the hotel’s content and images through conducting regular website audits

- Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations

- Manage the hotels’ website – traffic and revenue generation, promotional content display

- Manage the hotel email database and e communication activity

- Manage online advertising for the hotel (display banners, SEM/PPC etc)

- Manage the online promotion for conference and catering and food and beverage activity at the hotel

- Set-up, manage social media accounts and sharing sites as relevant to the hotel markets (Facebook, Twitter, You Tube, Flickr etc) and develop social networks

- Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, Forums). Take part in conversations and answer comments as a mediator

- Report to appropriate parties negative comments and discussions

- Identify threats and opportunities in user generated content surrounding our Hotel

- Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies

More details will be communicated in an interview

- Được cung cấp đồng phục (Uniform)

- Phí phục vụ (Service charge)

- Phụ cấp cơm (Meal allowance)

- Phép năm 14 ngày /năm (Annual leave 14 days/year)

- BHXH, YT, TN đóng mức full 100% (full 100% SI,HI,UI contribution)

- Bảo hiểm sức khỏe 24/24 (Health Insurance 24/24)

- Các chế độ chính sách khác theo quy định của Công ty (other benefits follow Company’s policy)

QUALITY:

- Ensure that all tools and procedures are in place to engage guests in Guest Book

- Regularly monitor the hotels Guest Book Dash Board and communicate with all the team. Ensure actions are put in place by the hotel to improve below standard scores

- Be fully au fait with the brands audit criteria

PREREQUISITE

- Excellent organizational skills and ability to priorities tasks

- Be creative and innovative

- Well-groomed at all times to maintain a professional impression of the hotel

- Excellent guest and client relations

- Be results focused and be able to implement activities to drive revenue

- Be very proficient in Microsoft applications

- Have excellent English written and verbal communication skills

- Extremely proactive with all activities to support the hotel

- Be able to work effectively as part of a dynamic team

RELATIONSHIP:

- Establish Effective Employee relations, maintains the highest level of professionalism, ethic and attitude towards all hotels guest, clients, head of department and employees.

REPLACEMENT AND TEMPORARY MISSION:

- To be flexible and willing when asked to fill in any areas where needed to help out in emergency or difficult circumstances as assigned or required by Management.

- To be ready and responsible to perform any other duties as designated or required by Hotel Management from time to time.

- This job description is subject to change in accordance with business requirements and may be viewed and updated as necessary.

QUALIFICATION:

Bachelor Degree/Diploma in Hospitality Management or Sales/Marketing preferred.

Additional work experience may substitute for degree.

English Level: Highly articulate in English language, both written and spoken

EXPERIENCE:

Minimum of 3-5 years in Sales & Marketing related operations, of which at least 2 years-experience in similar position in a 5 stars establishment.

Extensive knowledge in pre-opening and post-opening sales & marketing operations.

KNOWLEDGE, SKILLS AND ABILITY

Strong track record of sales & marketing experience and influence of respective regional market.

Strong strategic thinking, Creative, outgoing, highly developed interpersonal skills and organizational skills.

Possess dynamic leadership qualities and self-motivated with a number of core strength.

Resourceful and able to work independently.

hoặc contact qua zalo: 0989 251 009 (Trang Thao)