Field Marketing Manager - Based in Ho Chi Minh City

Marriott International is seeking a Field Marketing Manager to join the newly established Field Marketing Services function for Vietnam. This is an excellent opportunity to join a forward-thinking team and grow your marketing career with the world’s largest hotel company.

The Field Marketing Manager supports hotels in generating profitable revenue to increase RevPAR, market share, and brand awareness by fully leveraging marketing programs at the property and market level, and by ensuring that marketing efforts are effectively directed to the consumer. The Field Marketing Manager will support each hotel’s Marketing leader’s efforts to understand and apply consumer insights into hotel marketing plans and deliverables, confirm that marketing activities are aligned with the hotel’s business plan and need times, maximize the efficiency of hotel marketing spend, and develop co-op campaigns. This position will also closely support the Country Director of Marketing – Vietnam to ensure that the company vision is applied in Vietnam as well as to ensure that property programming is aligned with brand standards, and brand voice and fully utilizes all available tools and resources.

Key accountability areas include:

(1) Support Country Director of Marketing – Vietnam implementing market-based strategic plans based on local need-time and demand generation opportunities by driving cluster area initiatives

(2) Support the Country Director of Marketing develop strong working relationships with business partners for attractive promotional, campaign tie-ups and events to build brand recognition in the market

(3) executing and ensuring pull-through of regional/Brand marketing programs, suggesting and deploying the right channels and platforms

(4) support hotel’s marcoms, providing communications guidance to property teams, including overall marketing strategy, and other media activities

JOB SPECIFIC TASKS

• Overall Marketing Strategy - Development & Execution of Marketing Plan for the Area & Hotels

Support CDOM in developing & executing overall strategic PR, Brand & Destination marketing plans for the Area as a whole

Provide overall marketing strategic guidance for participating hotels. Review and collaborate on marketing elements of hotel business plans. Understand and apply regional consumer insights into hotel business plans. Guide local property marketing spending to ensure maximum productivity/ROI and brand identity/marketing communications standards adherence.

Develop and execute integrated marketing campaigns (e.g. print, radio, display ads, email, hotel website), using best practices and in alignment with Continent Brand Team and Area Digital counterpart for online initiatives.

Incorporate global brand marketing objectives into the hotel plans, when appropriate (i.e. brand voice, participation in any required global brand marketing activities). Ensure corporate, and/or regional/Area marketing programs are pulled through at the property level. Support deployment of new marketing and initiatives.

Ensure and supervise the content quality of hotel sales promotional aids, tools, and merchandising items.

Work with CDOM & MDS (Marriott Digital Service) to recommend marketing channels and story angles for the Area.)

Support CDOM report of Area Marketing initiatives regularly.

• Loyalty Partnership

Support the Country Director of Marketing on the activation of Marriott Bonvoy Moments and events to build brand recognition in the market.

Support hotels with a loyalty strategy and local pull-through/activation of Marriott Bonvoy Moments and events.

Ensure all partnership marketing campaigns and event expenditures are negotiated to the best possible price and are cost effective for all hotels.

Monthly tracking, monitoring, and evaluating respective partnership campaign performance and conducting P&L analysis on all executed campaigns.

• Drive F&B Marketing for the Area

Support Country Director of Marketing and Area F&B Marketing Manager pull through all F&B marketing plans and activations.

• Additional Key Contributions

Build and maintain close relationships with other continent-based marketing professionals.

Prepare briefs and liaise with agencies on above property marketing projects and campaigns

Brief photographers and videographers on marketing guidelines/standards per brand/project and provide consultative support for hotels on photography and videography requirements

Source and negotiate influencer collaborations in support of the above property marketing initiatives

Assist with the negotiation of regional and cluster media buys with key publications and media agencies

Assist in the development of event activations and project management from the outset through to activation, including venue, supplier, and partner liaison, run sheets, and management of invitations and RSVPs

Research and report on consumer and market insights and implement learnings and/or act on opportunities where applicable

Complete Measurement/Reporting:

Maintain accurate and up-to-date area marketing initiative, tracking, and budget data/reports using a project management system.

Measure and report the success of area /property marketing performance to stakeholders using relevant tools.

Apply insights to future marketing activities.

MANAGEMENT COMPETENCIES

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.

• Communication - Conveys information and ideas to others convincingly and engagingly through a variety of methods.

• Problem-solving and Decision-making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to conclude, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.

• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates; focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is required.

• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and verify work is completed.

Building Relationships

• Coworker Relationships - Interact with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.

• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and verifies employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

• Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve the performance of self and/or others.

• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

• Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

o Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

o Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

o Reading Comprehension – Understands written sentences and paragraphs in work-related documents.

o Writing - Communicates effectively in writing as appropriate for the needs of the audience.

• 05 working days | 02 day-off per week

• Cross training & Cross exposure & Task force opportunities

• Take care culture

• Baby born gift| Birthday gift| Marriage allowance| Bereavement allowance

• Annual health check

• Associate special discount for hotel rooms and F&B services at International Marriott properties

• Career path in the most respected and prestigious hotel companies in the world

Education and Experience

• Bachelor’s degree in marketing preferred

• 5 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred)

• 1-3 years of digital marketing experience, including search engines and digital advertising optimization tactics

• Strong knowledge of Vietnam media landscape

• Experience leading a team

• Experience in corporate marketing communications, advertising agency, or digital marketing agency

• Desired experience working in an above property or ‘cluster’ hotel marketing role

Skills and Competencies

• Commercially minded with strong business acumen

• Creative thinker with ability to connect creativity to business outcomes

• Analytical nature – can interpret data into meaningful insights and actions

• Demonstrated ability to develop and implement successful marketing strategies for individual properties to maintain and grow business of hotels

• Demonstrated ability to use standard software applications (e.g. Excel, PowerPoint, on-line database applications) and preference in proficiency with advanced software programs, such as Photoshop and InDesign

• Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders (e.g. Area Teams, GMs, Sales and Revenue Leaders, media representatives) and external agencies

• Ability to work autonomously and as part of a team regularly communicating project status

• Strong problem-solving and decision-making skills

• Able to effectively prioritize multiple tasks for multiple stakeholders

• Strong customer service orientation; takes initiative, anticipates needs

• Excellent planning skills

• High attention to detail

• OR Fill in the application form at Loss & Prevention room at JW Marriott Hanoi (No.8 - Do Duc Duc - Nam Tu Liem - Hanoi)

• Interview appointments will be set up for potential candidates as soon as possible.

• Recruitment page: JW Marriott Hanoi - Human Resources