Marketing & Communications Manager

As the Marketing & Communications Manager at Novotel Danang Nam An, you will be a key member of the preopening team, responsible for building the brand presence, launching impactful campaigns, and positioning the property for a successful opening and beyond. This role is vital in driving visibility, creating engaging content, and developing strategic communications aligned with Accor brand standards.

Key Responsibilities:

• Develop and implement the preopening marketing and communications plan, including brand awareness, social media, PR, and content strategies.
• Collaborate with Accor and external agencies to ensure all marketing materials and campaigns align with global standards.
• Drive digital marketing initiatives including website content, SEO/SEM, email marketing, and social media.
• Create press kits, media releases, and maintain positive media relationships to generate PR opportunities.
• Lead photo/video shoots and content creation to build the hotel’s media assets prior to opening.
• Support the sales and operations teams with marketing collateral, promotional campaigns, and event communications.
• Monitor market trends, competitor activity, and guest feedback to adjust strategies accordingly.
• Ensure consistency in brand messaging across all platforms.

Preopening-Specific Duties:

• Work closely with the preopening office and Accor regional team to coordinate launch activities and milestones.
• Contribute to hotel positioning, opening offers, and strategic launch storytelling.
• Establish a strong online presence and community engagement ahead of the official opening.

• A once-in-a-lifetime opportunity to be part of a flagship pre-opening project with Accor
• Dynamic, international, and supportive working environment
• Attractive salary and performance-based bonus
• Training & development opportunities through Accor Academy
• Annual health check 
• Global career mobility within the Accor network

• Bachelor’s degree in Marketing, Communications, or related field.
• At least 3-5 years of experience in hotel marketing, preferably with a preopening or rebranding experience.
• Strong knowledge of digital marketing, media relations, and brand management.
• Creative thinker with excellent communication and content writing skills.
• Familiarity with Accor brand standards is a plus.
• Proficiency in English and Vietnamese (spoken and written