Marketing (F&B/Hospitality)

ABOUT US

HumVentures – A Vietnamese-rooted hospitality ecosystem

HumVentures is a hospitality ecosystem deeply rooted in Vietnamese identity, built on a profound appreciation for local agriculture, regions, culture, and people.

Every experience within HumVentures is a harmonious connection between nature, lifestyle, and the spirit of Vietnamese hospitality expressed through care, thoughtfulness, and cultural depth at every touchpoint.

Proud brands of HumVentures:

• Hum – Healthy Veggies Delights
• Hum Signature – Plant-based Fine Dining
• Mặn Mòi – Homey Authentic Vietnamese Cuisine
• The Bloom – The Gift from Vietnam’s Nature
• Vườn Trong Phố – Boutique Event Space

To further strengthen our market presence, we are looking for a Marketing Manager - a key role responsible for building marketing strategies, translating brand direction into concrete actions, impactful campaigns, and sustainable growth.

KEY RESPONSIBILITIES

• Develop and execute marketing plans aligned with brand strategy
• Implement IMC, Digital, PR, Event, and Partnership campaigns
• Lead CRM strategy, loyalty programs, and customer journey management
• Analyze data to optimize conversion, retention, and ROI
• Manage and develop the Marketing team

• A professional, dynamic, and collaborative working environment
• Career growth opportunities within a diverse and sustainable hospitality ecosystem
• Attractive and competitive compensation aligned with your capabilities and experience
• Comprehensive benefits including insurance, well-being programs (mind & body), and professional development training

Education

• Bachelor’s degree in Economics, Business Administration, Marketing, or related fields

Experience

• 10+ years of Marketing experience, with at least 3+ years in strategic marketing management roles (preferably in Hospitality, F&B, or Retail)
• Proven experience in IMC and Performance Marketing execution
• Strong expertise in CRM and data analytics
• Strong execution mindset and market sensitivity
• Experience in team management and cross-functional coordination

Professional Knowledge

• Integrated Marketing & Performance Marketing
• CRM, Customer Journey & Data Analytics

Skills & Competencies

• Data-driven mindset with performance optimization capability
• Strong execution ability
• Project management and cross-functional coordination skills
• Proficiency in foreign languages (English preferred) to align with international standards

• CV