Sales Manager

Job Summary:

The Sales Manager is responsible for driving revenue by developing and executing effective sales strategies across corporate, leisure, MICE, and travel trade segments. During the pre-opening phase, the Sales Manager plays a crucial role in building the client base, establishing brand presence, and positioning the hotel competitively in the Da Nang market. Post-opening, this role focuses on maintaining strong relationships and consistently achieving sales targets.

Key Responsibilities:

Pre-Opening Phase:

• Assist in developing the pre-opening sales and marketing plan, pricing strategies, and market positioning.
• Identify and build relationships with key accounts, travel agents, corporate clients, and event planners.
• Support the setup of the Sales & Marketing department, including systems, databases, and sales tools.
• Work with the DOSM/GM on branding, PR campaigns, and promotional activities.
• Participate in local market research and competitor analysis to establish strategic positioning.

Sales & Business Development:

• Actively solicit and manage new and existing accounts to generate room and event revenue.
• Conduct regular client visits, site inspections, and sales calls to maintain strong customer relationships.
• Participate in trade shows, exhibitions, and networking events to promote the hotel.
• Negotiate and finalize group contracts, long-stay agreements, and corporate rate deals.
• Prepare proposals, quotations, and presentations tailored to client needs.

Revenue & Reporting:

• Achieve monthly and annual revenue targets for rooms, MICE, and other revenue streams.
• Monitor market trends and provide input for rate adjustments and promotional offers.
• Maintain an updated sales pipeline and generate regular sales activity and performance reports.

Collaboration & Communication:

• Coordinate closely with Reservations, Front Office, and Events teams to ensure service delivery meets client expectations.
• Liaise with Marketing to support online and offline campaigns and promotions.
• Share market intelligence and feedback with the team to improve overall strategy.

• Support service charge allowance during pre-opening
• Competitive salary & management benefits
• 2 days off per week
• Full Salary during probation
• Insurance & housing/transport allowance (if applicable)
• Annual leave & performance bonus
• Career growth within the brand
• Social Insurance on full salary

• Bachelor’s degree in Hospitality, Business, or related field.
• Minimum 3 years of experience in hotel sales, preferably in a 4- or 5-star environment.
• Pre-opening experience is a strong advantage.
• Knowledge of the Da Nang and central Vietnam hotel market is preferred.
• Strong communication, negotiation, and presentation skills.
• Fluent in Vietnamese and English (spoken and written).
• Proficient in Microsoft Office and sales tools (e.g., Opera, Delphi, or other CRM systems).
• Energetic, goal-oriented, and able to work independently and under pressure.