Marketing Manager

Job Summary:

The Marketing Manager is responsible for developing and executing the hotel's overall marketing strategy to strengthen brand positioning, increase hotel awareness, drive room and F&B revenue, and support the achievement of business objectives.

Oversees hotel marketing activities across digital marketing, social media, content, public relations, brand communications, promotions, partnerships, and marketing campaigns. The Marketing Manager works closely with Sales, Revenue, Rooms, F&B and other operational departments to ensure consistent brand communication and effective marketing execution.

Key Responsibilities:

• Develop and implement the hotel's annual and monthly marketing strategies and campaigns in line with business objectives.
• Manage the hotel's digital marketing channels, including website, social media, online advertising and email marketing.
• Oversee content creation and ensure consistent brand image across all communication channels.
• Plan and execute promotional campaigns for Rooms, F&B, Spa, Events and other hotel products.
• Manage PR activities and build relationships with media, influencers, tourism organizations and business partners.
• Coordinate marketing activities for hotel events, seasonal campaigns and special occasions.
• Monitor marketing performance, analyze campaign results and prepare regular reports for management.
• Manage the marketing budget and coordinate with internal departments, agencies and external partners to ensure effective execution.

• Competitive salary & management benefits
• 2 days off per week
• Full Salary during probation
• Insurance & housing/transport allowance (if applicable)
• Annual leave & performance bonus
• Career growth within the brand
• Social Insurance on full salary

• Minimum 4–6 years of experience in Marketing, preferably with at least 2 years in a supervisory or managerial position.
• Strong understanding of hotel marketing, hospitality trends and customer behavior.
• Strong knowledge of digital marketing and social media platforms.
• Good understanding of SEO, SEM, social media advertising, email marketing and website analytics.
• Creative, proactive, commercially minded and results-oriented.
• Excellent communication, interpersonal and negotiation skills.
• Fluency in Vietnamese and English is required

For interested applicant, please send your potential CV with subject: [S&M] - [Marketing Manager] - [Full name] to hoteljob.vn