Marketing Manager

Job Summary:

We are seeking an experienced and dynamic Marketing Manager to lead the marketing efforts for the pre-opening and post-launch phases of our new luxury 5-star hotel in Da Nang, Vietnam. This role is critical to building the hotel's brand identity, creating awareness in key markets, driving direct bookings, and supporting revenue generation across rooms, F&B outlets, and ancillary services.

Key Responsibilities:

Pre-Opening Phase:

• Develop and execute a comprehensive pre-opening marketing plan, including branding, PR, digital, and traditional marketing.
• Work closely with ownership, design, and branding teams to ensure brand alignment and positioning.
• Coordinate with global, regional, and local partners for launch campaigns and opening events.
• Collaborate with PR agencies and media partners to ensure strong media coverage and press visibility.
• Oversee the creation of all marketing collateral, digital assets, and photography/videography content.

Post-Opening Phase:

• Manage the hotel’s online presence (website, OTAs, social media) and ensure content is up to date, engaging, and optimized for SEO.
• Plan and implement multi-channel campaigns to drive occupancy, F&B traffic, and spa bookings.
• Track and analyze marketing performance metrics and ROI to inform strategy adjustments.
• Lead local partnerships, sponsorships, and co-branding initiatives to build community engagement.
• Work in collaboration with the Sales, F&B, and Revenue teams to support commercial goals.
• Maintain strong relationships with local tourism boards, media, influencers, and travel trade.

• Support service charge allowance during pre-opening
• Competitive salary & management benefits
• 2 days off per week
• Full Salary during probation
• Insurance & housing/transport allowance (if applicable)
• Annual leave & performance bonus
• Career growth within the brand
• Social Insurance on full salary

• Minimum of 5 years’ experience in hospitality marketing; experience with hotel openings is a strong advantage.
• Deep understanding of luxury brand positioning and guest expectations in a 5-star environment.
• Proven experience in digital marketing, content creation, and social media management.
• Strong project management skills with the ability to handle multiple priorities and deadlines.
• Fluency in Vietnamese and English is required;
• Knowledge of the Da Nang market and Vietnam's tourism landscape is preferred.

For interested applicant, please send your potential CV with subject: [S&M] - [Marketing Manager] - [Full name] to hoteljob.vn