Marcom Manager

Department: Sales & Marketing

Reports to: Director of Sales & Marketing

WHAT’S THE JOB?

Oversees and directs all aspects of the Marketing activities. Responsibilities include overseeing the planning and development of promotional strategies and marketing and public relations plans; oversee and assist with the development and implementation of the sales and marketing plan; management of the marketing team and reporting on effectiveness of the plan.

YOUR DAY-TO-DAY

• Produce the Annual Marketing Budgets, Forecasts and Plan.

• Strategize, develop, execute and regularly review marketing and public relations plan to different market needs to drive hotel revenue and awareness of the hotel to ensure the revenue plan objectives are achieved.

• Oversee the development of new marketing strategies.

• Analyse current and competitor marketing trends, coordinate all marketing activities to maintain and increase revenue through added business volume and increased rate.

• Evaluate marketing and public relations activities to ensure effectiveness of each campaign and budget optimization.

• Recommend Director of Sales & Marketing the kind of advertising which will be most productive for the hotel by analysing the market effectiveness of past advertising campaigns and consulting with other Department Heads.

• Maintain regular contact with the IHG hotels in your region and the regional reservation office

• Implement direction from Director of Sales & Marketing and Regional Managers.

• Promote the hotel and maintain good public relations in order to maintain the prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in all Public Relations activities.

• Coordinate and support all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

• Enhance the image of the hotel in the local community.

• Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards

• Organise and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

• Develop media contacts and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.

• Develop and organise promotional activities, coordinates with departments concerned; invites media to promotional activities; prepares and issues press releases

• Create promotional and hotel press releases and distribute them to different media based on different content.

• Maintain good relationship with internal team members, local and international media and third-party business partners.

• Provide information to other departments on activities within and outside the hotel which may be useful when dealing with guests

• Accept media complaints and online guest complaints, requests, and inquiries and coordinates handling with departments concerned

• Maintain good public relations by extending personalised service to media. e.g. following up on reservations media, assisting in greeting media and groups upon their arrival, sending welcome letter to media.

• Maintain clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate

• Maintain mailing list/contact file.

• Maintain hotel photo file.

• Liaise with Human Resource Director on matters affecting corporate image.

• Build profile within local market place through attendance at various events and local market place.

• Co-ordinate hotel photography when required.

• Monitor awareness of competitor activities and use information when developing strategies.

• Plan and coordinate sponsorship activities.

• Work with superior on manpower planning and management needs.

• Work with superior in the preparation and management of the Department’s budget.

• Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.

• Perform any other duties which may be assigned by the management from time to time

ACCOUNTABILITIES

• Number of employees supervised:

o Direct: Graphic designer / Marketing Executive

o Indirect: NA

• Annual Operating Profit/Payroll Budget: N/A

• Key Metrics:

o No. of sales leads from advertisements or promotion activities

o Success of a Marketing plan, PR event or promotion

• Decision Making Responsibilities (Decision Rights):

o Matters pertaining to Marketing and Public Relations in the Hotel

o Within the authority as assigned for Hotel Band 5 role

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. 

As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve

Required Skills:

• Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.

• Problem solving, reasoning, motivating, organizational and training abilities.

• Proficient in the use of Microsoft Office

• Basic knowledge of Illustrator and PhotoShop.

• Good Communication and writing skills

Qualification:

• Bachelor’s degree in Marketing or related field

Experience:

• 3 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience