Marketing Manager

1. Strategic Marketing & Brand Positioning

Develop, implement, and oversee the hotel’s annual marketing plan in alignment with Fusion Collection brand standards and business goals.

Strengthen the hotel’s brand image and ensure all marketing materials, tone, and visuals reflect the property’s unique positioning.

Conduct regular market research to identify trends, guest preferences, and opportunities for brand differentiation within the local and regional market.

2. Digital Marketing & Online Visibility

Manage the hotel’s online presence, including the official website, social media channels, and online travel agency (OTA) content.

Develop and execute digital marketing campaigns to drive room bookings, F&B sales, spa treatments, and special events.

Monitor SEO/SEM, online reputation, and review platforms (TripAdvisor, Google, OTA reviews) to maintain high engagement and ratings.

Produce creative digital content (photos, videos, and stories) that highlight the hotel’s unique experiences and guest offerings.

3. Public Relations & Media Engagement

Build and maintain strong relationships with local and international media, travel writers, and influencers.

Prepare press releases, media kits, and storytelling content to promote hotel activities, milestones, and partnerships.

Organize familiarization (FAM) trips, media events, and community engagement programs to increase brand exposure.

4. Promotions & Campaign Management

Plan and implement seasonal promotions, stay packages, and themed events in collaboration with the Sales, F&B, and Spa teams.

Ensure all promotional campaigns are aligned with the brand’s marketing calendar and target markets.

Evaluate campaign performance and adjust strategies to maximize reach, conversion, and ROI.

5. Partnership Development

Collaborate with local tourism boards, airlines, travel agencies, and corporate partners to enhance destination visibility.

Develop co-branded marketing initiatives that promote both the hotel and the Hue destination as part of the Fusion Collection experience.

Support regional marketing activities coordinated by the corporate Fusion head office.

6. Event Marketing & Guest Experience

Support the planning and marketing of on-property events, festivals, and special experiences that attract both in-house guests and locals.

Ensure event promotions and branding reflect the hotel’s positioning as part of Fusion Collection’s wellness and lifestyle concept.

Work closely with operations teams to create memorable and consistent guest experiences.

7. Reporting & Budget Control

Prepare monthly marketing performance reports, including campaign analysis, market insights, and recommendations.

Manage the marketing budget effectively, ensuring cost efficiency and maximum impact of marketing spend.

Track key performance indicators (KPIs) such as occupancy, ADR growth, digital reach, and conversion rates.

8. Team Leadership & Development

Lead, train, and motivate the Marketing team to deliver creative and effective marketing output.

Foster collaboration with other departments to ensure cohesive communication and guest engagement strategies.

Encourage innovation and continuous learning in line with Fusion’s brand philosophy of wellness and hospitality with heart.

• Insurance

• Health check - up

• Training & Development

• Annual leave

• Allowances

1. Education & Qualifications

Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.

A Master’s degree or additional certifications in Digital Marketing, Branding, or Public Relations is an advantage.

2. Experience

Minimum 3–5 years of experience in a similar marketing role within the hospitality industry (hotel, resort, or lifestyle brand).

Proven experience in managing digital campaigns, brand development, and public relations.

Experience working with international brands or pre-opening hotels is preferred.

3. Knowledge & Skills

Strong understanding of hospitality marketing trends, OTA management, and destination marketing.

Proficiency in digital marketing tools and analytics (Google Ads, Meta Business Suite, SEO/SEM, email marketing, CMS).

Excellent command of spoken and written English and Vietnamese.

Strong creative sense with an eye for design, photography, and storytelling.

Ability to develop effective marketing materials and campaigns aligned with brand identity.

Familiarity with social media marketing, influencer collaboration, and content creation.

4. Personal Attributes

Strategic thinker with strong analytical and organizational skills.

Proactive, innovative, and able to work independently under minimal supervision.

Strong communication and interpersonal skills to build effective relationships with media and partners.

High attention to detail, brand consistency, and quality.

Collaborative and team-oriented, with a passion for hospitality and guest experience.

5. Other Requirements

Willingness to work flexible hours, including weekends or public holidays when required for events or campaigns.

Local knowledge of Hue market and Central Vietnam tourism trends is an advantage.