Marketing & Communications Manager

• Develop and implement a 360-degree marketing strategy covering serviced residences, hotel rooms, MICE, and F&B.
• Position Ascott Tay Ho Hanoi as a premier luxury destination in Vietnam and the region.
• Align with Ascott corporate office & other internal teams to execute area and global campaigns, ensuring consistency with brand standards and leveraging group-level marketing opportunities.

(2) Communications & Public Relations

• Taking charge of communications tasks, including media relations, press releases, internal communications, and brand reputation management.
• Oversee content creation for all owned channels (website, social media, newsletters) to ensure engaging, consistent, and on-brand messaging.

(3) Agency & Partner Management

• Work with external agencies (creative, digital, PR, media) to develop and deliver campaigns, materials, and activations.
• Oversee agency briefs, timelines, quality control, and budget adherence to ensure deliverables meet expectations.

(4) Digital & Offline Marketing

• Oversee digital campaigns (SEO, SEM, social media, email marketing, paid media) targeting key customer segments: business travelers, MICE organizers, affluent leisure travelers, and local F&B guests.
• Develop promotional materials, sales kits, and marketing tools aligned with global brand guidelines.
• Manage partnerships with influencers, media outlets, and cross-industry collaborators to maximize exposure.

(5) Revenue & Performance

• Collaborate with Sales, Revenue, and F&B teams to drive campaigns that increase occupancy, event bookings, and F&B sales.
• Track, analyze, and report on campaign performance, competitor activity, and market trends to optimize marketing spend and ROI.
• Manage the annual marketing and communications budget.

(6) Events, Promotions, and Partnerships

• Plan and execute key events, grand openings, product launches, and promotional activations to strengthen market visibility.
• Identify and nurture strategic partnerships (luxury brands, airlines, event organizers) to enhance property positioning.

(7) Team Leadership & Collaboration

• Lead, mentor, and develop the marketing and communications team.
• Ensure smooth collaboration across Sales, F&B, Rooms, and Operations for coordinated execution of initiatives.

• Competitive salary
• 100% salary-based social insurance and health insurance contributions
• Suncare health insurance
• Seniority bonus policy after 3 years of service
• Recognition and rewards for outstanding employees
• At least one free meal per shift, uniform provided, free parking
• Career advancement path and development opportunities in the hospitality industry
• Annual bonuses, gifts, and appreciation programs for holidays and Tet (Lunar New Year)
• Opportunities to improve English skills
• Valuable, breezy West Lake view while working

• Bachelor’s degree in Marketing, Communications, Business, or Hospitality.
• 3-5 years of experience in marketing and communications within the luxury hospitality or F&B sector.
• Proven experience in MICE, hotel, and F&B marketing.
• Proficient in English: speak, read, write and understand the primary language(s) used in the workplace.
• Strong knowledge of digital marketing, PR strategies, media planning, and agency management.
• Excellent content creation, copywriting, and storytelling skills.
• Strong project management, organizational, and leadership abilities.
• Ability to work in a fast-paced, dynamic, and multicultural environment.
• Requires good communication skills, both verbal and written.
• Must possess computer skills.
• Pleasant, honest, hardworking and flexible personality; team player.