Marketing Executive (Content Creator)

• 1. Position Summary

The Content Creator Executive is responsible for planning, creating, and managing high-quality digital content across platforms to enhance brand awareness, engagement, and conversion. This role involves scripting, shooting, editing, and publishing creative content with strong storytelling and brand consistency.

2. Key Responsibilities

Content Strategy & Planning

Develop content calendars aligned with brand strategy, campaigns, product launches, and key marketing initiatives.

Conduct audience research to understand trends, user interests, and competitive market direction.

Brainstorm creative concepts for social media and digital content (TikTok, Facebook, Instagram, YouTube, Website, etc.).

Content Creation

Produce engaging multimedia content (short videos, reels, photos, blog posts, captions, scripts).

Film, edit, and design content optimized for each platform and audience segment.

Write compelling copy, captions, and storytelling scripts that align with brand voice.

Work closely with designers, videographers, and influencers to execute content.

Social Media Management

Manage daily posting, scheduling, and moderation across platforms.

Ensure brand tone, visual identity, and message consistency in every post.

Monitor community engagement and respond to comments/messages when required.

Performance Tracking & Optimization

Monitor content performance using analytics tools (Meta Insights, TikTok Analytics, YouTube Studio, Google Analytics).

Present monthly performance reports and provide insights to optimize future campaigns.

A/B test content formats, posting time, and messaging to improve engagement and reach.

Brand, PR & Collaboration

Coordinate with internal departments (Sales, Product, HR, PR) to support content needs.

Work with KOLs, KOCs, and influencers to co-create content when required.

Stay updated with content trends, pop culture, AI content creation tools, and platform algorithm changes.

• Uniform provided by the hotel.
• Duty meals during working shifts.
• Social, Health, and Unemployment Insurance as per Vietnam Labor Law.
• Monthly Service Charge.
• Annual Health Check-up.
• Participation in job and skill development training programs following international hotel standards.
• Engagement in hotel staff activities and events.

Bachelor’s degree in Marketing, Communications, Media, Journalism, or related fields.

At least 1–3 years of experience in content creation, social media, or digital marketing.

Strong creative skills in video editing, copywriting, and visual storytelling.

Proficiency in content creation tools (CapCut, Canva, Adobe Creative Suite: Premiere Pro, Photoshop, Illustrator).

Strong understanding of social media algorithms, trends, and audience behavior.

Ability to work under tight deadlines with multiple projects.

Basic photography & videography skills are preferred.

Familiar with AI content tools (ChatGPT, Sora AI, Foto AI, Runway, CapCut templates) is a plus.