Marketing Supervisor

Assist the Director of Sales & Marketing in developing and executing the hotel’s annual marketing plan and strategies to achieve business objectives.

Support in identifying target markets, trends, and opportunities to enhance brand positioning and revenue growth.

Coordinate marketing initiatives that align with the hotel’s brand identity and Fusion Collection standards.

2. Digital Marketing & Online Presence

Manage the hotel’s online platforms, including website, social media, and digital advertising campaigns.

Create engaging digital content to drive awareness and direct bookings.

Monitor performance analytics, SEO, and social media engagement to optimize online visibility and ROI.

3. Branding & Collateral Development

Ensure all marketing materials, visuals, and communication pieces adhere to brand guidelines.

Oversee the production of marketing collateral, photoshoots, and creative content for campaigns and promotions.

Collaborate with the Fusion corporate marketing team for alignment on brand direction and visuals.

4. Public Relations & Media

Maintain strong relationships with local and national media, tourism partners, and influencers.

Support in drafting press releases, media kits, and event invitations.

Coordinate PR activities, press visits, and hotel participation in local events or tourism fairs.

5. Campaigns & Events

Plan and execute marketing campaigns, seasonal promotions, and special events in coordination with relevant departments.

Collaborate with Sales, F&B, and Operations teams to ensure consistent messaging and guest experience.

Evaluate campaign effectiveness and provide post-event reports with recommendations.

6. Reporting & Budget Control

Track marketing expenses to ensure cost-effectiveness within the approved budget.

Prepare regular reports on marketing activities, digital performance, and campaign results.

7. Team Support & Coordination

Guide and support junior marketing staff or interns in daily activities.

Ensure smooth coordination between the marketing team and other hotel departments.

• Insurance

• Health check - up

• Training & Development

• Annual leave

• Allowances

1. Education & Experience

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Minimum 2–3 years of experience in a marketing or communications role, preferably in the hospitality or service industry.

Experience in hotel marketing, digital campaigns, or social media management is an advantage.

2. Knowledge & Skills

Strong understanding of marketing principles, digital marketing, and branding strategies.

Proficient in content creation, social media management, and online advertising tools (Meta Ads, Google Ads, etc.).

Familiar with website management, SEO, and analytics tools (Google Analytics, Meta Business Suite).

Basic knowledge of graphic design or photography is a plus.

3. Language & Communication

Excellent command of both written and spoken English and Vietnamese.

Strong communication, presentation, and interpersonal skills.

Ability to write and edit marketing content professionally and creatively.

4. Personal Attributes

Creative, detail-oriented, and highly organized.

Strong sense of initiative with the ability to work independently and as part of a team.

Positive attitude, adaptability, and a passion for hospitality and customer service.

5. Others

Proficient in Microsoft Office (Word, Excel, PowerPoint) and digital collaboration tools.

Willing to work flexible hours when required for events, promotions, or campaigns.