Marketing Executive (Execution-focused – Media & Digital)

1. Job Purpose

The Marketing Executive is responsible for executing and implementing all marketing and media activities based on the strategy, direction, and priorities defined by the Director of Sales & Marketing (DOSM). The role focuses on hands-on execution, content production, media management, and daily marketing operations to support brand visibility and sales objectives.

2. Key Responsibilities

A. Marketing Execution

- Execute marketing plans, campaigns, and initiatives as directed by DOSM.

- Translate approved strategies into practical actions, content, and materials.

- Ensure timely and accurate execution of all assigned marketing tasks.

- Act as the main executor for all marketing-related activities.

B. Media & Digital Channels

- Manage and operate daily digital channels including website content and social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).

- Create, schedule, and publish social posts, captions, visuals, reels, and short videos.

- Monitor messages, comments, reviews, and online engagement.

- Coordinate responses with DOSM, Sales, or Operations when required.

C. Content Production & Design

- Produce marketing materials independently such as e-flyers, posters, banners, sales kits, fact sheets, and presentations.

- Use design tools such as Canva (basic Adobe skills are an advantage).

- Monitor photo shoots and video shoots (internal or outsourced).

- Maintain and organize the media library including photos, videos, and brand assets.

D. Campaign & Promotion Implementation

- Implement approved marketing campaigns for Rooms, F&B, MICE, and seasonal promotions.

- Coordinate internally with Sales, F&B, and Operations for content and execution.

- Work with external vendors for printing, digital ads execution, and media production when required.

- Ensure correct and consistent execution across all channels.

E. Reporting & Follow-up

- Track basic marketing performance indicators such as social media reach, engagement, and follower growth, website analytic.

- Prepare regular execution and performance reports for DOSM.

- Provide feedback and observations to support future planning.

3. Key Performance Indicators (KPIs)

- On-time and accurate execution of marketing tasks.

- Quality and consistency of marketing content.

- Social media activity, engagement, and growth.

- Effectiveness of marketing execution in supporting Sales.

- Compliance with brand guidelines and DOSM direction.

- Public holiday allowance.

- 12 paid day on leave per year.

- Meal allowance

- 13th month salary.

- Annual Salary review and Performance bonus

- Insurance regime under Vietnam labour law

- Plus advanced heath-care insurance 100% bear by company

- Professional training and personnel activities organized periodically (team building, staff communication…)

- Birthday gift.

Education & Experience

- Diploma or Bachelor’s degree in Marketing, Communications, Hospitality, or related fields.

- Minimum 2–4 years of hands-on marketing experience.

- Experience in execution-focused or one-person marketing roles is an advantage.

- Hospitality or service industry experience preferred.

Skills & Competencies

- Strong execution and follow-through skills.

- Content creation and copywriting ability.

- Practical design skills (Canva required).

- Good coordination and time-management skills.

- Ability to work independently under clear direction.

Language Skills

- Good written and spoken English.

- Additional languages are an advantage.