Digital Marketing Executive

Digital Marketing Executive is the hands-on expert responsible for planning, executing, and optimizing the hotel's online presence and digital campaigns. This role focuses on driving brand awareness, direct bookings, and customer engagement across all digital channels, including social media, website, email, and online advertising, while analyzing performance data to ensure ROI and alignment with the hotel's commercial goals.

Key Responsibilities

Campaign Management & Execution: Develop, launch, and manage end-to-end digital marketing campaigns (Meta, Google Ads, TikTok Ads, etc.) to promote room sales, F&B offerings, events, and packages.

Content & Social Media Management: Create, curate, and schedule engaging content (visuals, videos, copy) for all social media platforms (Facebook, Instagram, LinkedIn, Tiktok). Foster community interaction and manage online reputation.

Website & SEO Optimization: Collaborate with web developers to update the hotel website. Implement basic on-page SEO strategies and content updates to improve organic visibility and user experience.

Email Marketing: Build, segment, and execute email marketing campaigns (newsletters, promotions, automated workflows) to nurture leads and drive repeat bookings.

Analytics & Reporting: Monitor, analyze, and report on key digital KPIs (traffic, engagement, conversion, ROAS) using tools like Google Analytics and social insights. Provide actionable recommendations for optimization.

Partnerships & Influencer Collaboration: Identify and collaborate with local influencers, KOLs, and digital partners to expand reach and enhance brand credibility.

Professional training and development opportunities.

Full insurance and benefits in accordance with the Labor Law.

Professional working environment.

Minimum of 2-3 years of hands-on experience in digital marketing, preferably within the hospitality, travel, lifestyle, or luxury retail sector.

Proven track record in managing paid social media advertising (Meta Ads Manager, Google Ads) and analyzing campaign performance.

Strong content creation skills and visual sensibility. Proficiency in basic design tools (Canva, Adobe Creative Suite basics) and video editing is a plus.

Good understanding of website CMS (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, Sendinblue).

Analytical mindset, data-driven, creative, and able to manage multiple projects in a fast-paced environment.

Excellent command of English and Vietnamese.