Marketing Manager

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages).

• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels.

• Manage all marketing/promotional/sales collateral development/production both on and off line.

Communications/Public Relations:

• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods.

• Establish and maintain a relationship with Key local press and local media.

• Liaise with the regional Communications team to maximize communications exposure.

• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand.

Sponsorship:

• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI

• Drive the marketing and communication (internal and external) of the Hotels CSR commitments.

Loyalty & Partnerships:

• Ensure that Le Club is robustly promoted in the hotel and champion a loyalty culture.

• Ensure the hotel Le Club recognition program is followed and according to the brand promise.

• Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices.

• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected).

• In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions.

E Marketing:

• Effectively manage the hotel’s content and images through conducting regular website audits

• Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations

• Manage the hotels’ website – traffic and revenue generation, promotional content display Manage the hotel email database and e communication activity

• Manage online advertising for the hotel (display banners, SEM/PPC etc.)

• Manage the online promotion for conference and catering and food and beverage activity at the hotel

• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks

• Monitor various media for positive and negative comments and discussions about the Hotel (Tripadvisor, Blogs, and Forums). Take part in conversations and answer comments as a mediator

• Report to appropriate parties negative comments and discussions

• Identify threats and opportunities in user generated content surrounding our Hotel

• Recommend new alternatives or ideas to develop the Hotel’s online marketing

• Professional working environment

• Opportunity to access variety of training programs conducted by the Hotel & Group.

• Free shuttle from Da Nang city

• Well groomed at all times to maintain a professional impression of the hotel Excellent guest and client relations.

• Be results focused and be able to implement activities to drive revenue Be very proficient in Microsoft applications.

• Establish a good understanding of TARS, Accor distribution & pricing Have excellent English written and verbal communication skills.

• Extremely proactive with all activities to support the hotel Be able to work effectively as part of a dynamic team.

Should you feel interested in the opportunity, please send your resume to zalo:  0888294246