Digital Marketing Executive / Leader

Job Title: Digital Marketing Executive

Location: Vietnam (Hue City)

Department: Marketing

Reports to: Marketing Manager / Head of Marketing

Job Summary

We are looking for a creative and data-driven Marketing Executive to promote our business - travel services. The role focuses on digital marketing, brand awareness, and leads generation to attract brand awareness and promote to domestic travelers.

Key Responsibilities

1. Digital Marketing

• Plan and execute digital campaigns across:
• Facebook, Instagram, TikTok, YouTube, Threads etc
• Google Ads (Search, Display)
• Email marketing
• Manage company website content and landing pages
• Optimize SEO for travel-related keywords (Vietnam destinations, tours, hotels etc)

More will be discussed during interview process.

Benefits

• Competitive salary
• Performance bonuses based on campaign results
• Opportunity to travel and experience destinations
• Training in digital marketing and tourism trends
• Health insurance and benefits as per Vietnam labor law

Preferred Candidate Profile

• Passionate about travel, tourism, and storytelling
• Creative, proactive, and trend-aware (especially social media trends)
• Strong understanding of the Vietnam travel market
• Able to work in a fast-paced, dynamic environment

• Strong understanding of digital marketing channels
• Basic knowledge of SEO, SEM, and content marketing
• Good copywriting and storytelling skills
• Familiarity with marketing tools:
• Google Analytics
• Meta Ads Manager
• Email marketing tools
• Creative mindset with attention to detail
• Ability to analyze data and optimize campaigns

Language Requirements

• Fluent in Vietnamese (required)
• Good English communication skills
• Additional languages (Chinese, Korean, etc.) are a plus

Key Performance Indicators (KPIs)

• Lead generation (number of inquiries/bookings)
• Website traffic growth
• Social media engagement and followers growth
• Conversion rate from campaigns
• Cost per lead / ROI on ads