Sales & Marketing Manager

Location: Vietnam (Hue City)

Department: Sales & Marketing

Reports to: Director

Job Summary

We are seeking an experienced and strategic Sales & Marketing Manager to lead revenue growth, brand positioning, and market expansion for our company travel services. This role combines sales leadership and marketing execution, driving both B2B partnerships and B2C customer acquisition in the Vietnam and international travel markets.

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Develop and execute sales strategies to achieve revenue targets
• Lead and manage B2B sales channels:
• Travel agencies
• Tour operators
• Corporate clients
• Property partners
• Others
• Identify new market opportunities (domestic & international)
• Negotiate contracts and close high-value deals

2. Marketing Strategy & Brand Management

• Develop and implement integrated marketing strategies:
• Digital marketing (social media, SEO, SEM, ads)
• Offline marketing (events, roadshows, partnerships)
• Build and strengthen brand positioning in the travel market
• Oversee content, campaigns, and promotional activities

3. Team Leadership & Management

• Lead and manage Sales and Marketing teams
• Set KPIs, targets, and performance plans
• Train, coach, and develop team members
• Foster a high-performance, results-driven culture

4. Digital & Performance Marketing

• Oversee all digital channels:
• Website, SEO, and content marketing
• Paid ads (Google, Meta, TikTok)
• Email marketing and CRM campaigns
• Monitor campaign performance and optimize ROI
• Drive online bookings and lead generation

5. Partnerships & Business Development

• Build strategic partnerships with:
• Hotels, resorts, airlines and other B2B service providers
• Influencers / KOLs
• Tourism boards and organizations
• Expand distribution channels and collaborations

6. Market Research & Competitive Analysis

• Analyze industry trends in Vietnam tourism
• Monitor competitors’ pricing, products, and campaigns
• Identify customer insights to refine strategy

7. Budgeting & Reporting

• Manage sales and marketing budgets effectively
• Track performance metrics and KPIs:
• Revenue growth
• Lead generation & conversion rates
• Customer acquisition cost (CAC)
• ROI on campaigns
• Report directly to senior management

Benefits

• Competitive salary + performance bonuses
• Commission/incentives based on revenue targets
• Travel opportunities (FAM trips, industry events)
• Career advancement opportunities
• Health insurance and benefits as per Vietnam labor law

Preferred Candidate Profile

• Strategic thinker with strong execution ability
• Well-connected in Vietnam’s travel and hospitality industry
• Passionate about tourism and customer experience
• Highly motivated, results-driven, and adaptable

Education & Experience

• Bachelor’s degree in Marketing, Business, Tourism, or related field
• 4–7+ years of experience in:
• Travel agency / tour operator / hotel industry
• Minimum 3–5 years in a managerial or leadership role

Skills & Competencies

• Strong leadership and team management skills
• Proven track record in sales growth and marketing success
• Deep understanding of Vietnam tourism market
• Expertise in digital marketing and performance marketing
• Excellent negotiation and communication skills
• Strategic thinking with data-driven decision-making

Language Requirements

• Fluent in Vietnamese (required)
• Strong English communication skills
• Additional languages (Chinese, Korean, etc.) are a plus

Key Performance Indicators (KPIs)

• Total revenue and sales growth
• Market share expansion
• Number of new partnerships/accounts
• Lead generation & conversion rates
• ROI on marketing campaigns
• Team performance and target achievement