Sales Manager

Position: Sales Manager

Department: Sales & Marketing

Report to: Director of Sales & Marketing

1. POSITION PURPOSE

The Sales Manager is responsible for driving revenue growth and market share by proactively selling and promoting all hotel products and services, including:

• Rooms (Leisure & Corporate)

• MICE (Meetings, Incentives, Conferences & Exhibitions)

• Events, Gala Dinners & Team Building

• Food & Beverage (Restaurants, Banquets, Catering)

• Guest Experiences & Resort Facilities (Spa, Activities, Packages)

The role ensures achievement of assigned revenue targets across all segments while maintaining strong client relationships and brand positioning.

2. KEY RESPONSIBILITIES

2.1. Sales Strategy & Business Development

• Develop and implement monthly, quarterly, and annual sales plans aligned with hotel targets

• Identify and penetrate key market segments:

o Corporate accounts

o Travel agents (TA)

o MICE planners

o Government & education sectors

• Actively generate new business opportunities and expand existing accounts (Key Account Management)

2.2. Product Sales & Revenue Generation

a. Rooms (Accommodation)

• Negotiate and manage Corporate Rate Agreements

• Develop group and series business (Leisure & Corporate)

• Collaborate with Revenue Management to optimize ADR, occupancy, and RevPAR

b. MICE (Meetings & Conferences)

• Provide end-to-end solutions including:

o Meeting space

o Audio-visual setup

o Catering services (coffee breaks, lunches, dinners)

• Prepare detailed proposals, quotations, and event costing

• Coordinate closely with Banquet Operations and Event Planning teams

c. Events, Gala & Team Building

• Design and sell comprehensive event packages:

o Gala dinners

o Outdoor events

o Team building programs

• Liaise with event agencies and external partners when required

d. Food & Beverage (F&B)

• Drive banquet and restaurant revenue:

o Corporate events

o Private dining

o Weddings and social functions

• Propose and support F&B promotions and campaigns

e. Guest Experience & Resort Facilities

• Upsell additional services:

o Spa treatments

o Recreational activities

o Local tours and experiences

• Promote bundled packages (room + F&B + activities)

2.3. Sales Cycle Management

• Manage the full sales cycle:

o Lead generation and qualification

o Needs analysis

o Proposal preparation

o Negotiation and closing

• Ensure seamless handover to operations teams

• Conduct post-event follow-up and client feedback evaluation

2.4. Cross-functional Coordination

• Act as the primary liaison between clients and hotel departments:

o Front Office

o Food & Beverage

o Kitchen

o Engineering

o Security

• Ensure accurate communication via Banquet Event Orders (BEO) and internal documentation

2.5. Reporting & Market Intelligence

• Maintain up-to-date records in CRM/PMS systems:

o Client profiles

o Sales activities

o Revenue performance

• Prepare regular reports:

o Sales call reports

o Pipeline and conversion reports

o Revenue forecasts

• Monitor market trends and competitor activities

2.6. Client Relationship & Brand Representation

• Build and maintain strong relationships with key clients

• Conduct sales calls, site inspections, and client entertainment

• Represent the hotel in:

o Sales trips

o Trade shows and exhibitions

o Networking events

Nghỉ lễ theo quy định pháp luật

Phép năm 14/năm làm việc

Thưởng phí phục vụ hàng tháng

Thưởng tháng 13

Tham gia BHXH đầy đủ khi ký hợp đồng lao động

4. QUALIFICATIONS & REQUIREMENTS

4.1. Education

• Bachelor’s degree in:

o Hospitality Management

o Business Administration

o Marketing or related field

4.2. Experience

• Minimum 2–3 years of experience in hotel/resort sales

• Strong background in:

o MICE segment

o Resort sales

o Group business

4.3. Technical Skills

• Strong sales, negotiation, and closing skills

• Ability to prepare professional proposals and quotations

• Good understanding of hotel operations (Rooms Division, F&B, Events)

4.4. Soft Skills

• Excellent communication and presentation skills

• Customer-oriented mindset

• Strong coordination and multitasking ability

• Ability to work under pressure and achieve targets

4.5. Language & Systems

• Good command of English (spoken and written)

• Proficient in:

o Microsoft Office

o CRM / PMS systems

o Business communication tools

5. COMPENSATION & BENEFITS

• Competitive salary + service charge

• Sales incentives and performance bonuses

• Training and development programs (international standards)

• Career advancement opportunities

6. JOB REQUIREMENTS – RESORT CONTEXT

• Strong understanding of resort-style hospitality and guest experience

• Ability to sell integrated packages (rooms + events + experiences)

• Willingness to travel for sales trips

• Established client network in key feeder markets:

o Ho Chi Minh City

o Binh Duong

o Dong Nai

o Hanoi (if applicable)