Sales E-commerce Manager

Position: Sales E-commerce Manager

Department: Sales & Marketing

Report to: Director of Sales & Marketing

1. POSITION PURPOSE

The Sales E-commerce Manager is responsible for maximizing online revenue and digital channel performance through effective management of:

• Brand website (direct booking channel)

• Online Travel Agencies (OTAs)

• Global Distribution Systems (GDS)

• Metasearch platforms

• Digital campaigns and online partnerships

The role focuses on increasing direct bookings, conversion rate, and overall online revenue contribution while ensuring rate parity, content consistency, and brand positioning.

2. KEY RESPONSIBILITIES

2.1. E-commerce Strategy & Revenue Growth

• Develop and execute the hotel’s e-commerce and digital sales strategy

• Drive revenue growth across:

o Direct website bookings

o OTA channels

o Metasearch platforms

• Align e-commerce strategy with overall Revenue Management and Sales strategy

2.2. Website & Direct Booking Optimization

• Manage and optimize the hotel’s official website:

o User experience (UX/UI)

o Booking engine performance

o Landing pages and conversion funnels

• Increase direct booking ratio through:

o Exclusive offers (member rate, packages)

o Promotions and value-added benefits

• Coordinate with Digital Marketing for SEO/SEM campaigns

2.3. OTA & Third-party Channel Management

• Manage relationships with key OTAs:

o Booking.com

o Expedia Group

o Agoda

o Trip.com

• Optimize OTA performance:

o Content quality (photos, descriptions, amenities)

o Ranking and visibility

o Promotional campaigns (flash sale, preferred partner, etc.)

• Monitor and ensure rate parity across all channels

2.4. Content Management & Online Branding

• Ensure all online channels reflect consistent:

o Brand image

o Product information

o Pricing and packages

• Manage content updates:

o Room types

o F&B outlets

o MICE facilities

o Resort experiences

2.5. Digital Campaign & Performance Marketing

• Collaborate with Digital Marketing to execute:

o Paid ads (Google Ads, Meta Ads)

o Retargeting campaigns

o Email marketing campaigns

• Optimize ROI on digital spend

• Support seasonal and tactical campaigns

2.6. Data Analysis & Reporting

• Monitor and analyze performance metrics:

o Conversion rate

o Website traffic

o Cost of acquisition (CPA)

o Revenue by channel

• Prepare reports:

o Daily / weekly / monthly performance

o Forecast and trend analysis

• Benchmark against competitors

2.7. Revenue & Pricing Coordination

• Work closely with Revenue Manager to:

o Adjust pricing strategy

o Manage inventory allocation across channels

o Implement dynamic pricing

• Ensure effective use of:

o Channel Manager

o Booking engine

o Rate distribution systems

2.8. Cross-functional Collaboration

• Coordinate with:

o Front Office (availability & inventory)

o Sales Team (group vs transient strategy)

o IT / Digital agencies (technical support)

• Ensure smooth integration between systems (PMS, CRS, Channel Manager)

Nghỉ lễ theo quy định pháp luật

Phép năm 14/năm làm việc

Thưởng phí phục vụ hàng tháng

Thưởng tháng 13

Tham gia BHXH đầy đủ khi ký hợp đồng lao động

4. QUALIFICATIONS & REQUIREMENTS

4.1. Education

• Bachelor’s degree in:

o Hospitality Management

o E-commerce / Digital Marketing

o Business Administration

4.2. Experience

• Minimum 3–5 years in:

o Hotel e-commerce / digital sales

o OTA or online distribution

• Experience in resort or 4–5 star hotel preferred

4.3. Technical Skills

• Strong knowledge of:

o OTA extranets

o Channel Manager systems

o Booking engine platforms

• Understanding of:

o SEO / SEM

o Google Analytics

o Conversion optimization

4.4. Soft Skills

• Analytical and data-driven mindset

• Strategic thinking

• Strong communication and coordination skills

• Detail-oriented with high accuracy

4.5. Language & Systems

• Fluent in English (written & spoken)

• Proficient in:

o Microsoft Office

o CRM / PMS systems

o Digital tools (Google Analytics, Ads platforms)

Yêu cầu hồ sơ:

• Đơn xin việc/CV nêu rõ kinh nghiệm và năng lực phù hợp với vị trí.
• Sơ yếu lý lịch có xác nhận của địa phương (không quá 6 tháng).
• Bản sao công chứng các bằng cấp, chứng chỉ liên quan.
• Bản sao công chứng CMND/CCCD và sổ hộ khẩu.
• Giấy khám sức khỏe (không quá 6 tháng).
• Ảnh 3x4 (02 ảnh).

Địa điểm nộp hồ sơ:

• Phòng Nhân sự - Phân khu chức năng 7.9, khu du lịch Quốc gia hồ Tuyền lâm, Phường Xuân Hương - Đà Lạt, Lâm Đồng.
• Điện thoại: 0263 3883838