Director of Sales – Leisure

People

Manage day-to-day sales activities and ensure effective deployment of resources within the leisure segment

Develop and coach the sales team through regular feedback and performance development plans

Support a collaborative working environment across Commercial and Operations teams

Recommend and initiate HR-related actions when required

Build a strong “One Team” culture across departments to deliver commercial success

Financial

Achieve budgeted revenue goals and maximize hotel profitability through strategic leisure sales activities

Develop and execute sales plans focused on DMCs, wholesalers, luxury travel partners, and local LNR accounts

Prepare regular sales reports, forecasts, and business updates for senior management

Participate in the preparation of the annual sales budget, hotel marketing plan, and commercial strategy

Identify market trends and opportunities to grow market share and drive incremental revenue

Collaborate closely with Marketing and Revenue teams on integrated campaigns and positioning strategies

Guest Experience

Develop and maintain strong relationships with key leisure clients, DMCs, travel agencies, and business partners

Position the hotel within the luxury and lifestyle leisure market locally and internationally

Support the delivery of exceptional guest experiences by aligning client expectations with hotel operations

Coordinate with hotel departments to ensure smooth execution of group, leisure, and VIP arrangements

Act as a brand ambassador for Vignette Collection and represent the hotel at industry events and networking opportunities

Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests

True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay

True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs

True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner

Strong luxury or lifestyle hospitality sales background

Existing relationships with DMCs and leisure partners in Vietnam and regional markets

Strong understanding of leisure segment strategy and luxury guest expectations

Excellent communication, negotiation, and stakeholder management skills

Pre-opening experience is an advantage