[HCM] Brand Manager

WHO WE ARE LOOKING FOR?

We are not looking for a traditional Brand Manager who only maintains the status quo or runs predictable campaigns. We are hunting for a Visionary Realist – a unique hybrid talent who can dream up disruptive hospitality concepts, pitch them flawlessly to high-level investors, and then roll up their sleeves to turn those concepts into operational realities.

If you are passionate about thinking out-of-the-box, possess a thick skin, and thrive in complex stakeholder environments, this challenge is tailor-made for you.

YOUR MISSION
1. The Visionary Creator

Disrupt the Market: Brainstorm, design, and develop groundbreaking product concepts and brand positioning that redefine the hospitality experience.

The Storyteller: Transform market trends, customer insights, and "wild ideas" into concrete, compelling brand stories that capture attention at first sight.

Future-Proof the Portfolio: Continuously pitch innovative product opportunities to expand our brand portfolio, ensuring we are always three steps ahead of the competition.

2. The Ruthless Executioner

Bring Dreams to Life: Take total ownership of product and campaign launches from abstract PowerPoint slides to flawless ground-level execution.

Bridge Strategy & Operation: Work heavily on the floor with Operations, GTM, and Communications teams. You ensure that what was promised to investors is exactly what the customer experiences.

Data & Impact Driven: Defend your concepts with hard metrics. You are responsible for the commercial success, sales performance, and Net Promoter Score (NPS) of your products. No excuses.

3. The Master Diplomat

The Art of Persuasion: Act as the strategic bridge between BODs and the execution teams. You must know how to tailor your language, manage expectations, and win over tough internal stakeholders.

Corporate Agility: Navigate complex organizational dynamics with high emotional intelligence (EQ). You know when to push, when to compromise, and how to build alliances to get your projects approved and moving.

• Strategic Impact: A unique opportunity to demonstrate leadership and vision by scaling a sustainable, reputable business into a leading hospitality group.
• Competitive Compensation: Including a 13th-month salary and a performance-based annual bonus scheme.
• Growth & Development: Bi-annual performance reviews focused on career progression within the Group.
• Lifestyle Benefits: 12 -20 days of annual leave, a 30% employee discount across our portfolio, and a dedicated budget for your professional laptop.
• Security: Full social insurance coverage in accordance with current laws.

• Experience: Minimum 2-3+ years of experience as a Brand Manager, Product Marketing Manager, or Concept Developer (Hospitality, F&B, Retail, or dynamic local brands is a massive plus).
• The Brain: A proven track record of generating bold, out-of-the-box concepts. You don't just follow trends; you want to create them.
• The Grit: Exceptional operational execution skills. You are highly organized, detail-oriented, and not afraid to get your hands dirty in a fast-paced environment.
• The Charm & Tact: High EQ with "chameleonic" communication skills. You can pitch to BODs in the morning and align with the ground operation staff in the afternoon.
• Mindset: A true ownership mindset. You don't wait for instructions; you drive the agenda.

• CV