Assistant Marketing Manager

We are looking for a dynamic, creative, and driven Assistant Marketing Manager to lead the promotion of our beach club across all social media platforms, advertising channels, and marketing campaigns. The ideal candidate will be responsible for developing innovative strategies to increase brand awareness, drive customer engagement, and grow our presence both locally and internationally.

This role requires a big-picture thinker who can also execute day-to-day tasks, from graphic design(optional) to content creation, while maintaining a deep understanding of trends in the hospitality and leisure industries.

Key Responsibilities:

• Social Media Management: Oversee all social media channels (Facebook, Instagram, TikTok, Google map, Trip advisor, etc…), ensuring engaging content is posted regularly to attract and retain customers.

• Content Creation: Develop and create high-quality, eye-catching visuals and written content, including photography, graphics, and videos, that align with the brand’s image and values.

• Advertising & Campaigns: Plan, develop, and execute multi-channel advertising campaigns, including paid social, Google Ads, influencer partnerships, and local collaborations.

• Strategic Planning: Design and implement marketing strategies to drive footfall, event attendance, and bookings. Plan long-term marketing initiatives to build the beach club’s brand awareness in Vietnam and abroad.

• Graphic Design: Create professional marketing materials, including flyers, brochures, and digital assets, using graphic design tools like Adobe Creative Suite or Canva.

• Performance Analysis: Track and report on campaign performance, using data-driven insights to optimize future marketing efforts.

• Partnerships & Collaborations: Build and maintain relationships with influencers, local businesses, media outlets, and tourism boards to enhance the club’s visibility.

• Event Promotion: Collaborate with the events team to market upcoming parties, shows, and activities, ensuring a cohesive promotion strategy.

• Budget Management: Oversee the marketing budget, ensuring that all campaigns deliver a strong ROI.

• Brand Development: Continuously monitor and improve brand positioning and messaging to ensure consistency across all channels.

- Attractive Compensation: Competitive base salary + Monthly Service Charge + Sales Commission (for Sales positions).

- Flexible Working Schedule: Enjoy 2 days off and 1 Work-From-Home (WFH) day per week.

- Full Insurance: 100% Statutory Insurance coverage (Social, Health, Unemployment Insurance) based on Gross Salary.

- Company Benefits: Generous company welfare policies, team-building activities, and annual performance bonuses.

• Proven experience in a similar marketing role, preferably within hospitality, tourism, or leisure industries.

• Strong knowledge and experience with social media platforms and digital marketing tools.

• Proficiency in graphic design software (Adobe Photoshop, Illustrator, Canva, etc.).

• Excellent content creation skills, both visual and written.

• Ability to think strategically while also focusing on execution.

• Familiarity with running paid advertising campaigns on social media and Google.

• Strong communication and interpersonal skills.

• Fluent in English; Vietnamese language skills are a plus.

• Creative, proactive, and able to work both independently and within a team.

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