[SILVERLAND GROUP] - Marketing Manager

The Associate Marketing Manager will lead all marketing initiatives relating to The Myst Sapa Resort. This experienced individual will develop comprehensive marketing strategies, campaigns, and initiatives to drive brand awareness, generate revenue, increase on-site conversion, and ensure repeat business after departure.

Additionally, the individual in this role will create, develop, and execute marketing campaigns spanning the entire acquisition and retention funnel to reach locals, tourists, and F&B connoisseurs.

Critical to this role is creativity, innovation, and being a self-starter.

RESPONSIBILITIES AND DUTIES:

- Being a main player in all initiatives related to Silverland’s hotels and F&B outlets including branding, marketing, PR, affiliate, partnership.

- Acting as the key contact point of the Marketing department to support the hotels’ GMs & Heads (DOS, DOR, FBM, FOM…) in marketing activities and promotion campaigns.

- Manage and develop content for online (Facebook, Instagram, TikTok…) and offline communication tools.

- Being responsible for editing and developing marketing materials like website, portfolio, brochure, factsheet, hotel directory, leaflet, flyer, TVC, Video Clip…for the hotels & outlets.

- Planning and executing offline marketing activities of the Group including the collaborating events with external partners.

- Working closely with the Digital Sales & Marketing team to support the team for selling and promoting the hotels’ products and services.

- Supervising marketing’s budget and report when and where needed.

- Other duties as per request by CMO & CEO

• Competitive salary & KPI bonus.
• One duty meal per shift.
• Free parking or parking allowance.
• Employee discounts on F&B services.
• Professional training in accordance with hospitality industry standards.
• Career advancement opportunities within the Group’s hotel system.
• 12 days of annual leave, additional leave based on seniority, and paid personal leave.
• Other benefits: Public holiday/Tet bonuses, birthday benefits, 13th-month salary, etc.

- Minimum of 2-5 years of experience in the marketing field.

- Level of confidence in engaging at all levels and across multiple stakeholder groups.

- Excellent written and oral communication skills in both Vietnamese and English.

- Knowledge for translating data into clear, easy-to-understand & useful information for stakeholders..

- Ability to work well under deadlines in a changing environment and perform multiple tasks effectively and concurrently, as well as strong attention to detail.

- Ability to work both individually and collaboratively, in a team environment

- Experience with Ads Manager, TripAdvisor, TikTok and various social media platforms, i.e. Facebook, Instagram, TikTok…