Marketing Executive

As Marketing Executive, you will be responsible for the development and implementation of the press/public relations (PR) activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. 

Your day to day

Oversee the development and implementation of the hotel PR plan and associated activities

Create, develop and market key events for the hotel, especially during key business periods

Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events

Work with local third party partners, including local media, and maintain professional working relationships with local official bodies

Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel

Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required

Manage and promote the hotel on IHG branded websites

Manage and control marketing budgets by using resources effectively

Develop and own promotional activities, marketing channels and the production of marketing materials for specific events

Implement Public Relations campaigns to celebrate successes and awards and the promotion of products

Respond to media enquiries when approached for comments and/or reports

Research and develop new opportunities within key target markets

Communicate with internal Event Managers on all aspects of specific event organisation and promotion

Accountability

This is the foundation level Marketing job in a full or limited service hotel and may include meeting space and/or catering facilities. Completing tasks as assigned by the PR/Marketing Communications head

We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG hotels.​

Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.​

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests ​
• True Confidence: having the knowledge and skills to perform your role, and giving guests theconfidence that they can trust you, to help and support them during their stay​
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs​
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner​

There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.​

• Marketing Executive – Requirements
• Bachelor’s degree in Marketing, Communications or related field.
• 1–2 years’ experience in Marketing, preferably Hospitality.
• Strong English & Vietnamese communication skills.
• Creative, detail-oriented and digitally savvy.
• Good knowledge of social media, content & digital marketing.
• Strong teamwork, organization and project management skills.
• Hospitality / luxury brand experience is a plus.