Assistant PR Manager | PR Executive

JOB SUMMARY

As the Assistant PR Manager, you will play a strategic role in driving the hotel’s commercial success through high-impact public relations initiatives. This position is responsible for enhancing brand visibility, generating earned media coverage, and supporting revenue-generating campaigns across Rooms, F&B, and Events. You will lead media engagement, manage strategic partnerships, and oversee the production of compelling content and collateral that influence consumer behavior and support business objectives. Working closely with the Senior Director of Marketing Communications, you will ensure that all PR efforts are aligned with the hotel’s commercial goals, market positioning, and guest experience strategy.

CORE WORK ACTIVITIES

1. Media Relations & Publicity

• Develop and execute integrated media strategies that align with commercial goals and support revenue-driving campaigns across Rooms, F&B, and Events

• Build and maintain strong relationships with local, regional, and international media, including travel, lifestyle, and culinary publications

• Manage all aspects of media engagement: press releases, media pitches, interview coordination, and media requests

• Host and entertain media guests, influencers, and bloggers to generate earned media and social buzz

• Oversee media monitoring, press clipping, and reporting to evaluate coverage quality, sentiment, and ROI

• Manage on-property media visits, press events, and familiarization trips to maximize exposure

2. Strategic Partnerships & Collaborations

• Identify and cultivate strategic partnerships that enhance the hotel’s visibility, guest experience, and commercial performance

• Work closely with internal stakeholders (F&B, Spa, Events, Sales) to develop integrated campaigns that drive bookings and brand engagement

• Negotiate and manage partnership agreements, ensuring mutual value, brand alignment, and measurable ROI

• Represent the hotel at networking events, trade shows, and industry forums to build relationships and identify new collaboration opportunities

3. Collateral Development & Brand Management

• Lead the end-to-end development of all marketing and PR collateral that supports the hotel’s commercial objectives, including brochures, flyers, menus, tent cards, press kits, and promotional materials for Rooms, F&B, Spa, and Events

• Collaborate with Sales, Revenue, and F&B teams to ensure all materials are tailored to target audiences and aligned with seasonal campaigns, upselling strategies, and guest experience enhancements

• Ensure all content and design elements adhere to brand guidelines, tone of voice, and visual identity standards, while also meeting the requirements of the Brand Standard Audit (BSA)

• Manage the production process, including vendor coordination, proofing, and quality control, to ensure timely delivery and cost efficiency

• Maintain a centralized archive of all marketing assets and ensure accurate inventory tracking for reprints and updates

• Regularly review and refresh collateral to reflect new offerings, pricing, and positioning, ensuring relevance and competitiveness in the market

4. Photoshoots & Videoshoots

• Lead the planning, coordination, and execution of professional photo and video shoots that directly support the hotel’s business objectives, including revenue-generating campaigns, media outreach, and brand storytelling

• Collaborate with internal departments (Rooms, F&B, Events, Sales) to define shoot objectives, key messages, and usage goals (e.g., press kits, social media, sales presentations, OOH)

• Develop detailed shoot briefs, including shot lists, mood boards, and storyboards to ensure alignment with brand standards and campaign themes

• Source and manage external vendors such as photographers, videographers, stylists, models, and production crews, ensuring quality, cost-efficiency, and timely delivery

• Oversee on-site logistics during shoots, including location setup, talent coordination, and brand compliance

• Ensure all visual assets are optimized for multi-channel use (e.g., media distribution, website, LinkedIn, print collateral)

5. On-Property & Out-of-Home (OOH) Channel Management

• Oversee the planning, content creation, and scheduling of all on-property communication channels, including in-room TV, lobby screens, elevator displays, and digital signage, to promote hotel services, F&B offers, and guest experiences

• Work closely with operational departments to ensure timely and accurate messaging that supports real-time promotions, guest engagement, and upselling opportunities

• Manage the creative and logistical execution of OOH advertising campaigns (e.g., airport displays, city billboards, transit media), ensuring alignment with brand campaigns and commercial timelines

• Coordinate with external media agencies and vendors for placement, production, and performance tracking of OOH assets

• Monitor the effectiveness of on-property and OOH channels through guest feedback, engagement metrics, and campaign performance reports, and adjust strategies accordingly to maximize ROI

• Ensure all visual communications are consistent, brand-compliant, and contribute to a seamless guest journey from pre-arrival to on-site experience

6. LinkedIn Content & Employer Brand Visibility

• Manage the hotel’s LinkedIn presence as a strategic platform for brand storytelling, leadership visibility, and commercial positioning

• Develop and publish content that highlights hotel achievements, team milestones, media coverage, and behind-the-scenes moments to engage industry peers and potential partners

• Collaborate with HR and department heads to support recruitment campaigns and showcase the hotel’s culture and values

• Monitor engagement metrics and audience insights to refine content strategy and maximize reach and relevance

• Ensure all LinkedIn content aligns with the hotel’s tone of voice, visual identity, and broader PR objectives

• Competitive compensation & benefit.
• Free parking & uniform & laundry service.
• 2 meals/ working day.
• Accident Insurance 24/7.
• Training and development programs
• Opportunities to be a part of global dynamic & diversity environment.
• Events, trips and team building.
• Recognition and awards.
• Promotion.

Qualifications & Requirements

Education

• Bachelor’s degree in Public Relations, Communications, Marketing, Hospitality Management, or a related field from a recognized institution.

Experience

• Minimum 3 years of progressive experience in public relations or communications, preferably within the luxury hospitality, lifestyle, or tourism sectors

• Proven track record in executing media campaigns, managing partnerships, and producing high-quality marketing collateral

• Experience in coordinating professional photo/video shoots and managing content for guest-facing and public channels

Skills & Competencies

• Strong understanding of the commercial role of PR in driving revenue, brand positioning, and guest engagement

• Excellent written and verbal communication skills in Vietnamese and English; additional language proficiency is a plus

• Established media and influencer network, particularly in travel, lifestyle, and F&B sectors

• Strong project management skills with the ability to lead cross-functional initiatives and meet tight deadlines

• High attention to detail and a strong sense of visual aesthetics aligned with luxury brand standards

• Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Suite, Canva, or similar tools is advantageous

• Knowledge of PR monitoring tools and asset management systems is preferred.

Personal Attributes

• Commercially minded with a proactive, results-driven approach

• Creative, resourceful, and adaptable to a fast-paced, dynamic environment

• Strong interpersonal skills and the ability to build relationships with internal teams, media, and external partners.

• Professional demeanor with a passion for luxury hospitality and storytelling

Please submit your resume in Hoteljob or directly submit at 88 Dong Khoi, Sai Gon Ward, HCMC

Ứng viên vui lòng nộp hồ sơ tại Hoteljob hoặc có thể nộp trực tiếp tại Cổng số 88 Đồng Khởi, P. Sài Gòn, Thành phố Hồ Chí Minh.

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!!! Lưu ý - Tất cả các Khách sạn thuộc Tập đoàn Marriott International nói chung và Khách sạn Sheraton Saigon nói riêng không yêu cầu ứng viên đóng bất kỳ lệ phí nào trong quá trình Tuyển dụng.

Dear applicants,

Thank you for your interest to apply at Marriott hotels. Be kindly noted that, at Marriott Hotels, we never request our applicants to transfer money into any accounts for charity or other purposes as part of requirements during the recruitment/selection process. Tests, if any, will be sent to candidates and taken by candidates via our official career website: Marriott International Careers | Find Job & Career Opportunities.

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Recruitment Team – Sheraton Saigon Hotel & Towers