Mô tả công việc
- Assist various departments with production of collateral items by driving an understanding and application of brand identity standards so as to ensure adherence to corporate standards
- Develop advertisement plan
- Maintain updated photography library for the hotel.
- Maintain library of competitors’ advertising
- Develop PR strategy and specific tactics to drive PR campaigns for specific promotions, products and services
- Maintain the currency of media lists according to the hotel’s feeder markets – travel, consumer, business (electronic and print).
- Maintain Hotels press kits with up-to-date fact sheets on office, senior executives, brand information, promotions
- Utilize editorial calendars of major media to proactively contribute news
- Co-ordinate media activities and releases for hotel activities and brand programs
- Manage the tracking report of media impressions. Prepare a quarterly media impressions report
- Develop presentations (speeches/power point/video interviews) for senior management (for speaking engagements, conferences, interviews, etc)
- Drive marketing promotions, brand or tactical related, with related partners in conjunction with DOSM
- Co-ordinate promotional and media activities for the partnership with approved channels
- Liaison for any other sponsorship and promotional activities
- Produce marketing materials (newsletters, flyers, direct mail etc ) and assist the distribution.
Quyền lợi được hưởng
- Competitive package in an international environment.
- Live-in condition, discount schemes and the chance to work with a great team of people
Yêu cầu công việc
• Experience and proven success at managing an integrated communications plan
• Understanding of market segmentation analysis to determine communication strategies
• Able to direct strategy and angles for media focus.
• Demonstrated knowledge in directing media buying strategy and purchase, implementation of creative guidelines, image management and collateral production.
• Managing and correction all social network uploading to making sure the consistent of image and words to improve the branding.
• Proven experience at identifying and delivering sponsorships with positive.
• Excellent written and verbal communication/personal presentation
• Quantitative/financial skills desirable
• High level skills in word, excel, and power point usage. Desktop publishing skill desirable.
• Convey a high level of understanding of the importance of attending to details.
• Ensure accuracy by verifying work against standards or input of others.
• Take extra steps to ensure work was completed despite a lack of cooperation from others.
• Pursue increased responsibility
• Maintain a high level of output and quality regardless of the task load.
• Take initiative and act quickly to deliver projects in a professional manner.
• Take action to ensure overall success of department organization.
• High Selling ability, High Prospecting & Negotiation ability.
Yêu cầu hồ sơ
- CV in English
- Other document to be submitted upon successful interview.