Marketing Manager tại NORFOLK GROUP

12/2017 → 10/2018 (10 tháng)

Ho Chi Minh City, Hồ Chí Minh, Việt Nam

• Be responsible for overall Brand management & Corporate identity on all Offline & Online channels • Develop Marketing plans & lead the implementation with Team for properties of Norfolk Group, including Norfolk Hotel, Norfolk Mansion, Six Senses Con Dao, Corso Steakhouse & Bar, Shang Palace Restaurant: • Business overview (Products / Services, Vision, Mission, Goals) • Market analysis (Target market, Target customers, Competitors) • SWOT • Marketing SMART Strategy & Objectives • Marketing mix (8P’s: PRODUCT, PRICING, POSITION, PROMOTION, PEOPLE, PROCESS, PHYSICAL, PRODUCTIVITY) • Action plans (Marketing Activities & Budgets) • Record & Performance, gain Insights, evaluate against Objectives • Execute Promotions / Campaigns as planned: • Brief Designer à Check & provide feedback before sending for final approval • Brief Content à Check content & provide feedback • Communicate with Offline & Online Publishers (to promote for Promotions / Campaigns) at first stage • Conduct all Indoor & Outdoor Photoshoots • Follow up to make sure everything on schedule • Work with Team for Event planning & execution: • Brainstorm for Concepts & Themes • Prepare Proposals • Present, adjust, get final approval • Prepare Master plans & Checklists • Contact suppliers to get Quotations • Prepare Cost estimate files & get approval • Work with key person of all departments for proper arrangement • Prepare Event scripts • Review & check MC scripts • Rehearse & execute • Collect feedback, prepare Debrief meeting files, arrange Debrief meetings & send Meeting requests to all related departments • Check photos & videos’ quantity & quality • Analyze Potential partnership & work directly with Sponsors • Maintain effective internal & external communication & relationships to obtain work efficiency • Motivate teamwork & empower all team members

Strategic Planning Manager tại Elements Management Group

10/2018 → 6/2019 (8 tháng)

Ho Chi Minh City, Hồ Chí Minh, Việt Nam

Head of Marketing tại AN LAN GROUP

7/2019 → 11/2019 (4 tháng)

Ho Chi Minh City, Hồ Chí Minh, Việt Nam

• Develop Plans to materialize Strategy & analyze Business proposals for all properties of the Group: • Business overview (Products / Services, Vision, Mission, Goals) • Market analysis (Target market, Target customers, Competitors) • SWOT • SMART Strategy & Objectives • Marketing mix (8P’s: PRODUCT, PRICING, POSITION, PROMOTION, PEOPLE, PROCESS, PHYSICAL, PRODUCTIVITY) • Action plans (Activities & Budgets) • Record & report Performance, gain Insights, evaluate against Objectives • Execute Campaigns / Events as planned: • Brief Designer à Check & provide feedback before sending for final approval • Brief Content à Check & provide feedback • Communicate with Offline & Online Publishers (to promote for Promotions / Campaigns) at first stage • Conduct all Indoor & Outdoor Photoshoots • Follow up to make sure everything on schedule • Work with Team for Event planning & execution: • Brainstorm for Concepts & Themes • Prepare Proposals • Present, adjust, get final approval • Prepare Master plans & Checklists • Contact suppliers to get Quotations • Prepare cost estimate files & get approval • Work with key person of all departments for proper arrangement • Prepare Event scripts • Review & check MC scripts • Rehearse & execute • Collect feedback, prepare Debrief meeting files, arrange Debrief meetings & send Meeting requests to all related departments • Check photos & videos’ quantity & quality • Analyze Potential partnership & work directly with Sponsors • Maintain effective internal & external communication & relationships to obtain work efficiency • Motivate teamwork & empower all team members