Director Sales and Marketing tại Banyan Tree Resort

1/2009 → 1/2011 (2 năm )

Bali Indonesia

• Set up of the sales and marketing department: Set the Standard and procedures- hiring sales team- set the training programs for the team- build the data from different segments • Promote the hotel with relevant PR activities- secure business for the next period, prepare the business plan- arrange all sales and marketing material collaterals- advertising- press- newspapers- design the website and prepare the food and beverage plan • Maintain and develop Promotion packages, positioning the hotel locally and regionally in Asia and Europe. Attend worldwide exhibitions, Road shows. Supervise Europe, Asia, Australian, Middle East Markets. • Lead 10 employees including e-commerce and reservations. • Grand opening and set up of the S&M Department • Strong Positioning of the Resort in EUROPE & Asia • Direct Impact of room night from Mice Business (Jakarta) Approx. 2500 room night • Introduced the Resort to Middle East, mainly Saudi Arabia, Qatar Market • Achieved 1200 room nights only from Saudi Aramco. • Build good networking with the European, Asian and Domestic markets • Market Mix Korea, Chinese, Russian and other European markets • Maximize revenue up to 25% and generate new accounts from Europe mainly • Promote the resorts via Media and PR Regionally • YTD Closing 70% • Train employees and team buildings.

Director sales and marketing tại Living Asia Resorts

2/2011 → 7/2014 (3 năm 4 tháng)

Lombok Indonesia

• Top Quality Performing Director for sales & marketing for Resort 5* • Responsible directly for the Budget & Revenues, planning, increase revenue for all the awareness for the products. Develops, manages, and guides sales activities for the organization. •Market Mix N 1 Russian – 2- Australian- 3 UK- 4 Middle East – 5- Local domestic. •Set up the S&M Department – pre-opening •Strong positioning of the Resorts in EUROPE, Asia, Middle east and Bangkok. •Successfully Increase ADR within 6 month in the market • Attend road show and international exhibitions. •Changed market Mix and succeeded to make Europe market rank 1- Russia, 2- Australia. •Maximize revenue up to 25% and generate new accounts from Europe mainly •Full responsible for Online Agents, Social Media, •Responsible all domestic Markets •Support Food and Beverage Department in marketing calendar plan

Director sales and Marketing tại Karma Luxury Resort

9/2014 → 2/2018 (3 năm 5 tháng)

Bali indonesia

•Responsible for developing and implementing the resort’s commercial strategy that delivers the net revenue and result for the property for all profit centers, i.e. Rooms, F&B Spa and Recreation •Led the Sales & Marketing team dispersed across 7 countries around the world •Compiled and executed the commercial focus process to drive business growth including Revenue Management, Sales, Marketing and Public Relations •Owning sales accountability for all accounts, especially for key markets such as China, Russia, Germany, UK, USA, Korea, Japan and Australia. •Designed, gained agreement and executed the resort’s Sales & Marketing plan as well as the 5 year strategy plan including CAPEX planning and profit calculation, business objectives, strategies, budget and targets •Supported the brand proposition and execution through monitoring, managing all on-property collateral, internal or external images, 3rd party collateral, events as well as any video and photo shoots •Implemented a consistent and proactive communications strategy to maximize positive visibility and to position the resort as the leading resort in the country through targeted and sustained media coverage in key source markets that is in support of key business objectives •Increased RevPAR by 8% along with an ADR increase of 12% compared To the previous year •Supervise on Wedding and Mice

Director Sales and Marketing tại Wyndham Resort

3/2018 → 3/2019 (1 năm )

Phuket Thailand

•Set up Sales and Marketing Department •Promote the hotel with relevant PR activities- secure business for the next period. •Market Mix Indian -Russian- UK, Korean, Chinese, Middle East, Domestic- USA- Malaysian •prepare the business plan- arrange all sales and marketing material collaterals- advertising- press- newspapers- design the website and prepare the food and beverage plan •Maintain and develop Promotion packages, positioning the hotel locally and regionally in Asia and Europe. Attend worldwide exhibitions, Road shows. Supervise Europe, Asia, Australian, Middle East Markets. Improve the traffic trends on OTA S online channel’s ••Strong Positioning of the Resort in EUROPE & Asia, Middle East. •In charge of all social Media, digital Marketing, OTA’S. •In charge of all digital and Marketing Networking •Support the Food and Beverage Marketing Plan

Cluster Director Sales and Marketing tại Fortune Hotels Group

4/2019 → 6/2020 (1 năm 2 tháng)

Bangkok

• In charge of 10 hotels five stars and four stars • Direct, lead and manage all commercial activities of the hotels. • Lead the development of the corporate, leisure, MICE and series business as well as be responsible for all on line strategy and activities to maximize revenue and meet all revenue targets • Promote the hotels with relevant PR activities- secure business for the next period. • Prepare the strategic sales and business plans, monthly reporting, annual targets, marketing plans budgets & business forecasting requirements in conjunction with the revenue manager. • Market Mix Russian- UK, French, Korean, Chinese, Middle East, Domestic • prepare the business plan- arrange all sales and marketing material collaterals- advertising- press- newspapers- design the website and prepare the food and beverage plan • Maintain high visibility and promote the positive image of the hotel. Interact with all team members and ensure a truly memorable guest experience. • Maintain and develop Promotion packages, positioning the hotel locally and regionally in Asia and Europe. Attend worldwide exhibitions, Road shows. Supervise Europe, Asia, Australian, Middle East Markets. • Lead 30 employees including e-commerce and reservations • Strong Positioning of the Resort in EUROPE & Asia, Middle East. • In charge of all social Media, digital Marketing, OTA’S. • In charge of all digital and Marketing Networking • Support the Food and Beverage Marketing Plan

raymond saja - vp operation

Karma luxury resorts

raymondsaj@gmail.com - +628799876665

Robin Lee - General Manager

Fotune Group Hotels

robinbglee@gmail.com - +66887889099