Marketing Manager tại HOUZE GROUP

6/2019 → 7/2020 (1 năm )

HCMC

Marketing:  Overseeing all marketing for the company and activities within the marketing department.  Overseeing all marketing material in line with marketing plans.  Planning and implementing promotional, online, offline campaigns.  Monitoring on effectiveness of marketing communications.  Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives. Growth:  Working with cross functional team (Product, Business Development) to establish growth strategies.  Creating, managing and experimenting with new user acquisition campaigns.  Plan and execute digital campaigns to distribute and leverage content across channels for best results.  Bring a deep understanding of growth and optimization best practices such as A/B testing, growth hacker tactics on leveraging product and engineering teams. Achievements:  Contribute to the great result of launching House Map app (Real estate): Over 2,000 users installed.  Contribute to the great result of launching Houze Building app (Building management): Over 65% users installed app at Conic Skyway Project.  Run effectively digital campaigns for all app products: House Map, Houze Agent, Houze Building, etc.

Senior Marketing Executive tại SONKIMLAND

8/2015 → 6/2019 (3 năm 10 tháng)

HCMC

Market Research:  Analysing competitors’ media strategy, media performance and communications. Event Management:  Planning and executing logistics and operation tasks for events.  Overseeing and managing event on site. Digital Marketing:  Being in charge of digital marketing strategies that are using all necessary tools (e.g. website, emails, social media).  Coordinating with digital agencies and inhouse digital team’s efforts. Achievements:  Contribute to the great result of Serenity Sky Villas: 80% sold out.  Contribute to the great result of The Metropole Thu Thiem (Phase 1): 100% sold out.  Run effectively digital campaigns for all projects

Senior Research Analyst tại SYPM

7/2013 → 8/2015 (2 năm 1 tháng)

HCMC

 Doing the surveys and research for Viet Nam real estate market, focusing on HCMC market.  Preparing marketing research products.  Analyzing the trend of the market and advice to the manager and director.

Quyen Tran (Ms.) - Head of HR

HOUZE GROUP

quyentt@houze.group - 0906923223

Tran Le (Ms.) - Asistant to CEO

Sonkimland

tranle@sonkimland.vn - 0902909193