Group Revenue Manager (Quản lý Doanh thu Chuỗi) tại Zeneden Group - SMARANA HANOI HERITAGE/THE BLOOM

4/2020 → Hiện tại

Hanoi, Vietnam

*** UP-TO-DATE CLIMAX (Fulltime, Remote - based in Ho Chi Minh) Smarana Saigon Antique, ~98 keys: coming soon Smarana Hanoi Heritage (pre-opening), 20 keys, 4 Outlets (Restaurant La Carpe, Skybar Lunaire, Spa Le Paon): https://www.facebook.com/smarana.hanoiheritage/ The Bloom Hanoi, 38 keys: https://www.facebook.com/thebloomhanoi/ The Bloom Pham Viet Chanh, 38 keys The Bloom Classic, 27 keys : - Assist the Director of Sales & Marketing with the Business Strategy Planning, Annual Budget and Rolling Forecast - Be responsible for Pricing Strategy, Yield Management and the Revenue Mix of all market segmentations, business sources and channels - Lead E-Commerce, manage digital tools and technologies to ensure the highest exposure for hotels, control selling price, room inventory across distributions - Collaborate with Marcom to launch seasonal campaigns on Online Booking platforms, Social Media, Hotel Website with Booking Engine - Manage 2 teams of Reservations with 9 members in Hanoi, Ho Chi Minh offices, 1 E-Commerce Executive (hiring on demand) to outperform a >90% of occupancy (per 147 keys), increase monthly ARR by at least 10%, as well as optimize the other extra charges - Conduct Market Intelligence, Rate Shopping, Bookers' Insights (LOS, Lead Time, No Show & Cancellation Characteristic) on a weekly basis to make necessary adjustments to increase ADR, RevPAR, Visibility, Conversion on OTAs - Explore, evaluate and source the technology solution provides (PMS, CMS, RMS, BE...), concentrating on the pre-opening hotels, to help the team work smarter and faster - Consolidate the relationships with stakeholders: OTA Market Managers, Clients, Vendors, etc - Produce reports: Annual Budget, Month-over-Month Analysis, Month-to-Date Statistic, Weekly Booking Growth, and illustrate the data-story-telling dashboards

E-Commerce Manager (Quản lý Kinh doanh Thương mại Điện tử) tại Khách sạn Draha Hạ Long

1/2021 → Hiện tại

Ha Long, Quang Ninh, Vietnam

*** COMPREHENSIVE KNOWLEDGE IN CITY HOTELS AND DESTINATIONS (Freelance - Remote, based in Ho Chi Minh) https://www.facebook.com/drahahotel/ - Lead the OTA Sales, and be responsible for Pricing Strategy, Yield Management - Be responsible for Annual Budget, Monthly Forecast, Weekly Booking Growth - Stay informed with Bookers’ Insights, Market Trends, Competitors’ Pricing

Assistant Revenue Manager (Trợ lý Quản lý Doanh thu và Kênh Phân phối) tại Hotel Equatorial HCMC

6/2022 → 9/2022 (3 tháng)

Ho Chi Minh, Vietnam

*** FIVE-STAR STANDARD EXPERIENCE (Fulltime - Onsite) 1- Revenue Management - 35% - Manage Digital Tools and Technologies to control parity rate, guarantee the best price for brand.com - Analyze, evaluate Month-over-Month Sales Statistic 2022, and consult the hotel a pricing strategy to enhance sales volume, optimize Revenue, ARR, RevPAR - Conduct market intelligence, rate shopping in order to explore the competitors’ pricing, SWOT - Propose a Rolling Forecast 2022, Annual Budget 2023 to the General Director which aim to increase monthly occupancy by at least +6%, ARR by at least +8% - Keep track of same-day occupancy and availability scenario to update the BAR on a daily basis 2- E-Commerce, Report- 55% - Explore the effective promotions to improve (1) Turnover History, (2) Instant Confirmation Ratio, (4) Parity Rate Score, (5) Review Score, (6) Information Score, (7) Cancelation Characteristic Score - Replace OTA flat discounts with a layer of campaigns, channels discounts, targeted deals, and accelerators to boost the listings’ exposure with marketing badges, E-banners - Work closely with other departments to create promotions, packages, add-ons that guarantee the best price and benefit for brand.com - Standardize the accurate information of property, rooms, facilities and services across online booking platforms - Maintain and develop B2B channels, GDS - Set up the specific room configuration, rate for Brand.com, OTAs to meet BOD's expectations - Generate and provide the accurate reports, presentations in a timely manner 3- Other Activities - 10% - Host the Revenue and E-Commerce training session - Join OTA Workshops: Expedia Reconnecting Workshop

Performance Strategy Executive (Nhân Viên Chiến lược & Phân tích Doanh thu) tại RedDoorz Vietnam

1/2022 → 6/2022 (5 tháng)

Ho Chi Minh, Viet Nam

*** SELF-TRANSFORMATION WITH INTERNATIONAL CHAINS : 1- Revenue Management - 35% - Be responsible for competitive and logical pricing structure between Walkin - RedDoorz - Use the RMS to implement the dynamic pricing by occupancy and time of the day - Work with other departments to guarantee the room availability for online booking 2- E-Commerce - 45% - Listing, OTA Account Management - Receive, investigate the technical issues, and work out the solutions to improve - Provide strategic action plans to help RedDoorz achieve the commitment rooms sold in the first 01-week of the partnership - Evaluate the Week-over-Week Sales Statistics to initiate the necessary adjustments - Proactively explore and join new promotions, seasonal campaigns to drive more traffic and reservations - Stay informed with the area's cancellation & no show scores, and produce the action plans to minimize - Create the seeding reservations to boost review score - Collaborate with hotel partners for accelerator co-investment (AGX, AGP…) 3- Data & Report - 20% - Daily Pickup Report - Week-over-Week Sales Statistic, No-show and Cancellation Characteristic - Month-over-Month Bookers’ Insight (LOS, Booking Window…)

Accounting Officer (Cost – Purchasing) tại Nhat Ha L'Opera Hotel

10/2020 → 6/2021 (8 tháng)

Ho Chi Minh

- Source and verify suppliers and products - Conduct research and consult the alternatives - Assist Head of Finance in creating the cost managing templates - Negotiate the best price with vendors and proceed with the purchase of product

Bar Head tại The Old Compass Cafe

8/2018 → 11/2019 (1 năm 3 tháng)

Ho Chi Minh

- Being responsible for shift duties & cash book - Control the F&B standards, maintain the warm atmosphere of the café & bar - Making drinks and serving the customers - Set up events, cross-sell the city walking tour

Sales and Marketing Executive tại Khách sạn L'Odeon Phú Mỹ Hưng

8/2018 → 3/2020 (1 năm 6 tháng)

Ho Chi Minh

- Take charge of Corporate and OTA sales; maintain and consolidate the relationships with stakeholders

Ninh Hà Phương (Ms.) - Director of Sales and Marketing

Zeneden Group

dos@thebloom.com.vn

Hoàng Thị Huyền (Ms.) - Chief Accountant

Nhat Ha L'Opera Hotel

accounting@nhathalopera.com - 0934930027

Đàm Duy Thanh (Mr.) - General Manager

Khách sạn Draha Hạ Long

thanhdam.vnn@gmail.com - 0948068113

Đặng Thùy Dương (Ms.) - Co-Founder

The Old Compass Cafe

duong@rustycompass.com - 0903 900 841

Nguyen Hoang Bich Phuong (Ms.) - General Director

Hotel Equatorial HCMC

phoebe.nguyen@hcm.equatorial.com

John Lek (Mr.) - General Manager

Khách sạn L'Odeon Phú Mỹ Hưng

johnlek@hotelodeon.vn