Marketing Manager tại B&B Ideas Group

4/2022 → 4/2023 (1 năm )

Đà Nẵng

Report directly to the Founder And Creative Strategy Executive. - Conceptualize and execute marketing campaigns. - Plan and create content to reach target segments of customers (Facebook, Instagram, Google Business, Website). - Design and maintain social media presence, print ads, and publications. - Collaborate with sales and operations to develop growth strategies and promotions. - Photoshooting projects.

Marketing Executive tại The Ascott Limited

11/2022 → 5/2023 (5 tháng)

Hoi An

Citadines Pearl Hoi An Managed By The Ascott Limited - Plan and execute marketing activities at the property level, including developing content, social media plans, campaigns, and PR content. - Produce content (copywriting and design) for responsible channels (Facebook, Instagram) Maintain relationships with media and external parties for PR and communication purposes. - Coordinate with related departments to propose in-house activities and prepare collaterals for internal and external distribution. - Support with photoshoots/video shoots as required. - Responding to guests and re-directing inquiries to the respective department.

Marketing Communications Executive tại Premier Village Phu Quoc Resort - Managed By AccorHotels

5/2023 → Hiện tại

Phú Quốc

- Plan and produce content for Marketing usage on responsible channels. - Conceptualize and execute marketing campaigns, including developing social media plans, Email marketing, PR, promotional materials, and on-property touchpoints. - Planning and handling the in-house photoshoots/video shoots. - Prepare and arrange influencer partnerships (media / KOL / celebrity). Support photo/video shooting supplier throughout their execution at the resort, working with other operation teams for the shooting process. - Run advertising campaigns on META, track and report overall performance monthly to the manager. Update information and promotion on the microsite and internal app for residences. - Provide administrative support to the department.

Research at International Conference for Young Researchers In Economics (ICYREB) 2021 ·

8/2021

"The Relationship Of Customer Experience, Customer Engagement and Customer LoyaltyThe Relationship Of Customer Experience, Customer Engagement and Customer Loyalty" The research discusses the influence of customer experience (CEX) on satisfaction through the mediating role of customer engagement. Using a convenient method, 294 questionnaires were collected and analyzed by structural equation modeling (PLS-SEM). This is the first study about customer experience in the context of the F&B industry in Vietnam.The research discusses the influence of customer experience (CEX) on satisfaction through the mediating role of customer engagement. Using a convenient method, 294 questionnaires were collected and analyzed by structural equation modeling (PLS-SEM). This is the first study about customer experience in the context of the F&B industry in Vietnam.

Research at The 3rd International Conference on Marketing – MICA2022

10/2022

"An exploratory study of customer experience: a case study in the F&B services industry" This paper aims to explore the components of customer experience and the relationships between customer experience, customer engagement, satisfaction, and customer loyalty in Vietnam.